Management Today Book Series

Soft Cover
$34.95 RRP

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Innovation and Imagination at Work
2nd Edition

In the revised and expanded second edition of this best selling business book, AIM presents the thoughts of leading Australian management thinkers and practitioners on how to create innovative organisations.

From a management and leadership perspective, it examines:

• What business leaders and managers need to know about the future
• How to transform an organisation into an innovative enterprise.
• Which innovation strategies are right for your organisation.
• How to generate a constant stream of new ideas.
• How to manage and harness the creative energies of employees.
• How all organisations can become entrepreneurial

Each self-contained chapter combines theory, real-life application and practical guidance.

Book Contents

• Preface
• 1. Innovation in the networked world: new corporate mindsets for the Cyber Age
  Ian Lin
• 2. Rewire your head: learning to navigate the future
  Mike McAllum
• 3. Nurturing imagination: fostering creativity in your organisation
  Stephen Giugni
• 4. Generating innovative ideas: building a front-end ideas system
  Ken Hudson
• 5. Surviving in the corporate jungle: strategies for becoming an innovative organisation
  Ken MacKenzie
• 6. Developing innovation: a practical approach for medium-sized businesses
  Matthew Butlin & Sir Roderick Carnegie
• 7. Entrepreneurship: the link between invention, innovation and success
  Evan Douglas
• 8. Innovation from the ground up: street level marketing for entrepreneurs
  Susan Dann and Stephen Dann

Extract