How can storytelling grow your brand?

By AIM Education & Training

What do Shakespeare, Budweiser and Pixar have in common? They are all amazing storytellers. From Toy Story to Hamlet, with a few hilarious adverts thrown in for good measure, these three storytellers understand what it means to spin a yarn.

Marketing your brand can be as easy as telling a human-centric story.

So when it comes to communicating your brand, why not go with storytelling?

What is a brand narrative?

5 ways to leverage feedback for being an authentic leader

By Matt Jackson

Being authentic in workplace interactions requires clarity of intention. The most frequent and important of these interactions is the giving and receiving of feedback. Well conducted feedback affects personal and professional growth in exponentially positive ways. Likewise, inauthentic feedback with disguised intentions infects workplace culture allowing resentment and suspicion to fester. The following five points outline how you can leverage feedback to be a more authentic leader.

Shut up and listen: how to turn off the background conversations in your head

By AIM Senior Research Fellow Dr Samantha Johnson

“Listening is a positive act: you have to put yourself out to do it.” David Hockney

What do you think about when you’re engaged in conversation with others? 

Odd question?

Right now you’re thinking that it depends on what the conversation is about, surely?

Sometimes it does.  But, is this always the case?

Think about how you think about when you are listening to someone else. 

Eliminate time-wasting tangents with these creative strategies

By Nina Sochon

Have you ever been in a meeting when one of your colleagues began to drift off course?

Tangents in meetings can be amusing or annoying at best. They can also be incredibly serious.

The usual advice for eliminating tangents goes like this: “articulate a goal, clarify the agenda and stay focused.” Certainly without doing these things no meeting would run effectively.

Avoiding the yes-men: building an environment to dissent

Your hands are sweaty, the boardroom is silent and you could cut the tension in the room with a butter knife. Did you just commit career suicide by pitching this idea? Seconds pass although it feels like an eternity. Suddenly, you see it begin, first with a slight nod from the CEO and then like a Mexican wave, nods of agreement flow across the room.

5 tips for building trust with your employees

By Alison Vidotto

Trust is a core element to effective leadership. If you can’t instil trust in those around you then it’s not going to be easy for them to view you as an effective leader. It is difficult to have confidence and belief in someone we don’t trust, particularly in challenging times. A strong leader who is seen as trustworthy will garner the loyalty and support of their team.

Building your imagined community

The crowd is cheering, the flags are waving and there is a lightning buzz in the air. This is the scene many of us experience every time we watch an international sporting event.

Think back to the last time you went to a Socceroos, Wallabies or Matildas match, can you remember the feeling of intimacy you had with the strangers around you? This is what we call nationalism and as those who have attended leadership training will know, it is not just a feature unique to countries. 

Are you becoming a bad boss?

We've all seen them: The narcissist. The micromanager. The passive-aggressive sociopath. These are the personalities that haunt many otherwise successful businesses, disguised behind a well-tailored suit and winning smile. 

While there are plenty of bad bosses out there, they don't happen in isolation. In a recent article, we explored how a bad boss is a product of the culture within the business, which means managing a bad manager may also require addressing the culture of the company.

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