Strategic Business Planning

Overview

This highly practical and interactive program will provide participants with a clear framework to prepare a successful strategic plan and business plan, tailored to the needs of their organisation or business unit.

The program examines the key strategic business areas that a successful plan must consider, including core values, purpose, and mission statements. In addition, participants will gain insights into competitive strategies, value chains and life cycles, and come away from the program with a greater facility to understand how their organisations really work.

It is advisable that participants wishing to undertake the assessment ensure that they have access to the financial records and business plans for their business in order to complete the assessment.

Strategic Business Planning is designed for:

• people expected to be involved in strategic business planning, including:
  • business unit managers
  • functional and front line managers
  • small business owners/managers
  • project managers
  • public sector employees involved in corporatisation
  • professional practice personnel.

Content

• the relationship between the strategic plan, the business plan and operational plans
• the strategic planning process
• strategic purpose - core values, purpose and mission
• situation analysis - internal environment and external environment
• strategic objectives, strategic options and competitive strategies
• producing, implementing and monitoring the plan.

Learning outcomes

• conduct an environmental (internal and external) analysis of a business
• articulate the aims, objectives and key aspects of a strategic plan and a business plan, which takes account of the organisational vision and mission
• develop a strategic plan and a business plan based on the strategic plan
• implement the strategic and business plans
• monitor the success of the strategic and business plans and respond to performance.

Units of Competency

• BSBMGT616A Develop and implement strategic plans
• BSBMGT617A Develop and implement a business plan

Duration
2 days