What you sell is not the same thing as what your customers buy. This is not a riddle or an introduction to an ontological debate, but an important psychological truth that should underpin your own practice of marketing and advertising.
COVID-19 fundamentally changed attitudes and methods of work, but now Australia is hopefully turning the corner to a post-COVID environment. This article explores what trends in the field of project management we can expect moving forward.
After all the time you lost to the chaos of 2020, it is important that you create a precise professional development plan for 2021 so that you can reclaim your time and take command of your career trajectory. This guide will help you to do so.
We live in an unequivocally digital world, one where the majority of customer journeys begin online, regardless of where the final purchase is made. It has become essential for all businesses to have a digital presence to build their brand and reach new customers. Here’s how you can get started.
Economic modelling and financial budgeting require forecasting the future, but if recent history has taught us anything, essentially everything has become highly unpredictable. To be accurate and successful, finance practitioners will need to develop a wholly new baseline for economic modelling.
When Agile was born in 2001, no-one expected it to be used outside of the software development industry. Now it has evolved into project management methodology and informs the very structure of organisations. But why is it so popular?
Every organisation has shared commentary on the traumatic and divisive events of 2020. These are plain but palatable in limited doses, but it’s clear that many are nothing more than empty words devoid of an authentic will to action.
Self-awareness is a critical skill for everyone’s personal and professional life. It is a core underpinning of emotional intelligence, which drives our ability to communicate and collaborate with other individuals. For any role that involves working with people, especially in a management position, being self-aware will provide immeasurable value.
It seemed that whether organisations liked it or not, due to worker demand, the future of work would unequivocally be remote. Then COVID-19 struck and suddenly many of us were forced to work remotely, and to conduct the entirety of our work remotely on top of that. What does this mean for employees and organisations as we navigate the "new normal"?
By: Jason Murray, Chief Sales Officer, RAIN Group
The phrase win-win negotiation has such a nice ring to it. It appeals to our better instincts. If we adhere to the tenets of win-win negotiation, we not only get the best results, but also do it while maintaining our values that we can expand the pie, and everyone can come out better for it.
True, except when the person on the other side has their hand in your pocket.