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AIM Blog - 3 Rules for Building a Value Proposition
September 13, 2021

New salespeople are usually told the importance of developing a value proposition. The problem is that a value proposition isn’t a one-size-fits-all sentence. It’s a collection of reasons why buyers buy that varies from one person to the next. Read on to discover 3 tips for building an effective value proposition.

AIM Blog - The Evolution of Finance
August 24, 2021

Finance incorporates thousands of years of human innovation: barter systems, banking institutions, concepts of credit and debt, physical currency, and the shared belief in the value of a piece of paper. But finance today is driven by digitalisation and data, with finance professionals needing to incorporate modern methods and expand their practice to a more strategic level

AIM Blog The Evolution of Project Management
August 06, 2021

For as long as there have been projects, there has been management of those projects. It is an intrinsic element, rather than something that humans deliberately invented, but that is not to say we haven’t got better at managing our projects. To understand how project management has evolved as a business function is to follow the development and impact of technologies and theories on this field.

AIM Blog The Evolution of Human Resources
July 30, 2021

The specific business function of Human Resource management has only existed for a few decades, and thus this language that we associate with it has a similar age, but as people have always been at the core of work, it is self-evident that the idea of humans as a resource to be managed is ancient. To properly understand the evolution of Human Resources as a business function, we can and should trace it back to antiquity.

AIM Blog The Evolution of Leadership
July 26, 2021

Quality leadership in modern business is not about telling people what to do, how to do it, and when to do it by; it’s about enabling employees to find better, more effective ways of working, ways that suit the individual’s strengths, rather than sticking to business as usual. Read on to see that leadership has evolved to be less about charisma and more about empathy.

AIM Blog The Evolution of Marketing
July 19, 2021

While certain elements of marketing can be traced as far back as humans have engaged in commercial practices, marketing today has evolved into a highly precise practice built on an understanding of human psychology. Read on to learn how advertisements work by appealing to our fundamental wants and needs.

AIM Blog The Evolution of Communication
July 09, 2021

The evolution of human communication is a long and intricate story, from the origins of spoken language to sending digital information across the planet in an instant. Arguably our greatest strength that separates us from the rest of the animal kingdom, read on to discover the key moments of communication’s development.

AIM Blog - Exemplary Leaders: The Ultimate Recruitment Tool
June 16, 2021

If bad leadership is one of the most significant driving forces of employee turnover, it stands to reason that good leadership has the potential to be a highly valuable factor in recruiting top talent. So why aren’t organisations taking advantage?

AIM Blog - Sell a Product, Buy an Experience: Why People Make Purchases
April 29, 2021

What you sell is not the same thing as what your customers buy. This is not a riddle or an introduction to an ontological debate, but an important psychological truth that should underpin your own practice of marketing and advertising.

AIM Blog - Post-COVID Project Management: Trends, Transitions, and Tech Upgrades
April 08, 2021

COVID-19 fundamentally changed attitudes and methods of work, but now Australia is hopefully turning the corner to a post-COVID environment. This article explores what trends in the field of project management we can expect moving forward.

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