“For somebody new to the industry that I’m in, the wealth of knowledge I gained from the AIM facilitators is invaluable.”
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Writing Persuasive Documents
Persuading someone to do something can be complex. It can require different skills, depending entirely on who the subject is and what we want them to do. This short course develops your ability to identify your message, analyse the audience and then harness this knowledge to produce compelling and influential copy. Using a range of techniques and styles, you'll express ideas in ways that engage audiences and inspire them into action.
Is this course right for you?
If your role involves the production of high quality, creative and original documents, this course is ideal at any stage of your career.
Learn it. Earn it. Share it.
By completing AIM’s Writing Persuasive Documents course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your industry-recognised certificate of attainment or share electronically to demonstrate your ever-growing value to employers and peers.
Included Online Courses
Writing Persuasive Documents also gives you free access to the following online courses valued at $2,720:
> Effective Communication
> Implementing Innovation and Continuous Improvement
> Project Management Fundamentals
Learning Outcomes
Upon completion of this course you’ll be able to:
- Leverage techniques for expressing a creative concept and checking that supporting information is complete before confirming schedule and budgetary requirements for creating copy
- Evaluate design and copy options against requirements of the creative brief and select information and images to be communicated within time and budgetary requirements
- Create original copy with impact, which sets the product, service or idea being communicated apart from a competitor’s promotional material
- Create copy which meets the requirements of the creative brief in terms of information, format, language, writing style, and level of detail
Upcoming Dates for Writing Persuasive Documents
Melbourne Campus
Tuesday, August 17, 2021
Sydney Campus
Wednesday, September 29, 2021
Brisbane Campus
Wednesday, October 20, 2021
Delivery Mode
On-Campus Workshop – 1 day face-to-face workshop
The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.
Additional Information
What's Included?
- Comprehensive course notes
- Morning tea, lunch and afternoon tea
- Internet Access
Please advise AIM when booking if you have any dietary or accessibility requests.
Please note that prices for AIM short courses do not include assessment.
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money
Carole Collie,
Recent AIM Participant
Our Facilitators
AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?
Our motto: By managers, for managers.
In-House Training Solutions
Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.
AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.
