Learning Outcomes

The bootcamp will cover the five key areas for successful digital transformation

  • Learn how to develop a customer experience vision and align it to your objectives
  • Learn how to design, build and prioritise customer lifecycle journeys and campaigns
  • Learn how to develop campaign workflows and create engaging content
  • Learn how to test, measure and optimise campaigns and journeys 
  • Learn how to structure teams and build a culture of customer experience champions

Delivery mode

On-Campus Workshop – 1/2 day face-to-face workshops

The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.

Additional Information


  • Methodology
  • Strategy
  • Journeys
  • Operations

Payment Options

We require full payment to be made upfront prior to attending the training. Payment options we offer include:

  • Credit Card (Visa/MasterCard/Amex)
  • zipMoney
  • Purchase Order
  • Payment Plan - zipMoney

If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money

About the AIM Digital Leader Credential

The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels.  With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.

> Find out more about the AIM Digital Leader Credential

Our Facilitators

AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?

Our motto: By managers, for managers.

In-House Training Solutions

Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.

AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.

> Request an In-House Training Solution consultation

In Partnership with Datascouts

Data Scouts is a specialist digital transformation training company specialising in Marketing Automation & CRM. Data Scouts helps brands such as Macquarie Bank, Specsavers, IAG, Volvo, Australian Super and World Vision train and develop their internal teams by providing new skills and capabilities in customer centricity. The team are experienced in a wide range of digital transformation topics including the fundamentals of Marketing Automation, CRM, Lifecycle Marketing, Content, Analytics, Machine Learning and AI.