“For somebody new to the industry that I’m in, the wealth of knowledge I gained from the AIM facilitators is invaluable.”
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Customer Journey Mapping Bootcamp
The explosion of digital has revolutionised the number of touchpoints a customer can have with your organisation. However, more channels mean greater complexity and an increased chance that the journey a customer takes from acquisition through to retention can become convoluted and frustrating. Mapping the customer journey, streamlining interactions and making a seamless customer experience is essential to delighting customers today.
AIM’s Customer Journey Mapping Bootcamp teaches you how to be customer centric, agile and data-driven, with technology showing the path, but not setting the direction. Learn to use digital to its full potential with impactful, but often simple, interventions to the customer journey. Focus on the channels and touchpoints that will have the greatest impact and align most to organisational goals.
Learn it. Earn it. Share it.
By completing AIM's Customer Journey Mapping Bootcamp course, you will receive an AIM Digital badge, the online standard for recognising and verifying learning. Display your skills and share your achievement with your peers on LinkedIn or over 170 other social media platforms.
Learning Outcomes
The bootcamp will cover the five key areas for successful digital transformation
- Learn how to develop a customer experience vision and align it to your objectives
- Learn how to design, build and prioritise customer lifecycle journeys and campaigns
- Learn how to develop campaign workflows and create engaging content
- Learn how to test, measure and optimise campaigns and journeys
- Learn how to structure teams and build a culture of customer experience champions
Delivery mode
On-Campus Workshop – 1/2 day face-to-face workshops
The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.
Additional Information
Agenda
- Methodology
- Strategy
- Journeys
- Operations
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- zipMoney
- Purchase Order
- Payment Plan - zipMoney
If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money
Carole Collie,
Recent AIM Participant
About the AIM Digital Leader Credential
The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels. With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.
Our Facilitators
AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?
Our motto: By managers, for managers.
In-House Training Solutions
Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.
AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.
In Partnership with Datascouts
Data Scouts is a specialist digital transformation training company specialising in Marketing Automation & CRM. Data Scouts helps brands such as Macquarie Bank, Specsavers, IAG, Volvo, Australian Super and World Vision train and develop their internal teams by providing new skills and capabilities in customer centricity. The team are experienced in a wide range of digital transformation topics including the fundamentals of Marketing Automation, CRM, Lifecycle Marketing, Content, Analytics, Machine Learning and AI.
Featured Experts
Will Scully-Power
Will is a Co-Founder and Director at Data Scouts, a specialist digital transformation training company which helps brands such as Macquarie Bank, Specsavers, IAG, Volvo, Australian Super and World Vision develop their internal talent with new skills and capabilities in customer journeys using Marketing Automation & CRM technologies.
Will is the Chairman at Datarati, Asia-Pacific’s digital transformation & customer journey agency which manages the data and automation for Virgin Mobile, Volkswagen, Sensis, Kathmandu and Sony.
Will started the Eloqua (Oracle Marketing Cloud) software business and the Marketo (Adobe Marketing Cloud) software business in the Asia-Pacific region, building out the marketing, sales, service and training teams and was responsible for the rapid revenue growth for both businesses across Australia & New Zealand.
Marcus Zeltzer
Marcus is a Co-Founder and Director at Data Scouts, Australia's most sought after digital transformation training and recruitment company. Marcus serves on the board of Yellow Canary, a software automation company which ingests and processes industrial relations data so that practitioners can quickly focus on the right data at the right time.
Marcus is recognised as a leading advisor to Senior Executives and Board Directors in the Asia Pacific region. Marcus has extensive experience leading and driving digital transformation projects across a number of industries.
Marcus is also an investor in a number of early stage technology and digital ventures providing executive coaching and senior level mentoring specifically in the areas of Automation, Digital Transformation, Lifecycle Customer Engagement and Regulatory Technology.
Marcus holds a Bachelor of Computer Science from the University of Wollongong.
