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Digital Marketing for Non-Marketers
Digital marketing affects many parts of a modern day business and there is no need to be overawed by this fast paced subject area. This course offers practical techniques that stand the test of time and will greatly simplify digital marketing for those in both marketing and non-marketing roles. It will furnish you with the skills and knowledge to understand and navigate your way through any; digital transformation project, digital marketing plan, report or meeting.
Is this course right for you?
If you’re in a non-marketing or traditional marketing role and need to understand the basic principles, channels and challenges a modern marketeer faces in today's digital world.
Upon completion of this course you’ll be able to:
- Understand the core components of Digital Marketing including search, digital display, email marketing, social media and mobile marketing.
- Confidently interpret digital metrics and understand their impact on other parts of the organisation.
- See how digital channels can be adopted across other areas of the business including HR, Sales, Customer Service, IT & Finance
Indago is a digital marketing agency that specializes in running acquisition campaigns through the channels that drive low cost conversions. SEO and SEM are at the heart of what they do but are also experts in Display, Mobile and Social Media. Indago Digital are Bing certified and a Google Premier Partner.
On-Campus Workshop – 1 day face-to-face workshops
The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.
- Comprehensive course notes
- Morning tea, lunch and afternoon tea
- Internet Access
Please advise AIM when booking if you have any dietary or accessibility requests.
Please note that prices for AIM short courses do not include assessment.
AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?
Our motto: By managers, for managers.Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money