Learning Outcomes

Upon completion of this course you’ll be able to:

  • Understand the core components of Digital Marketing including search, digital display, email marketing, social media and mobile marketing.
  • Confidently interpret digital metrics and understand their impact on other parts of the organisation.
  • See how digital channels can be adopted across other areas of the business including HR, Sales, Customer Service, IT & Finance

Upcoming Dates for Digital Marketing for Non-Marketers

Delivery mode

On-Campus Workshop – 1 day face-to-face workshops

The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.

Additional Information

What's Included?

 

  • Comprehensive course notes
  • Morning tea, lunch and afternoon tea
  • Internet Access

 

Please advise AIM when booking if you have any dietary or accessibility requests.

 

Please note that prices for AIM short courses do not include assessment

Payment Options


We require full payment to be made upfront prior to attending the training. Payment options we offer include:


  • Credit Card (Visa/MasterCard/Amex)
  • Direct Deposit (EFT)
  • Purchase Order
  • Payment Plan - zipMoney


If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money

Digital Marketing for Non-Marketers

4.40 out of 5
from over 10 participants

About the AIM Digital Leader Credential

The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels.  With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.

> Find out more about the AIM Digital Leader Credential

Our Facilitators

AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?

Our motto: By managers, for managers.

In-House Training Solutions

Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.

AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.

> Request an In-House Training Solution consultation

In Partnership with Indago Digital

About Indago Digital

Indago is a digital marketing agency that specializes in running acquisition campaigns through the channels that drive low cost conversions. SEO and SEM are at the heart of what they do but are also experts in Display, Mobile and Social Media. Indago Digital are Bing certified and a Google Premier Partner.