"The current & future state exercise was most valuable because we developed actual campaigns and can start to roll them out."
Digital Transformation Masterclass
Rapid change from digital disruption, rising automation, advanced robotics and artificial intelligence is transforming not only the world we live in, but the skills we need to thrive professionally. However, 81% of digital transformation projects are failing. The focus too often is on the technical solution, not the human one. Successful digital transformation involves being customer centric, agile and data-driven with technology showing the path, but not setting the direction.
Is this course right for you?
This course is designed for Marketing, Sales & Customer Service professionals who are looking to expand their digital knowledge and learn how to successfully implement customer centricity through Marketing Automation, Customer Relationship Management and Lifecycle Marketing.
The masterclass will cover the four key areas for successful digital transformation
- Strategy - Develop a ‘customer first’ vision aligned to your corporate and marketing objectives
- Campaigns - Develop and prioritise your ‘customer first’ journeys and journey maps
- Operations - Develop an ‘employee first’ culture, build team skills and capabilities and organise tribe structures
- Technology - Develop a technology roadmap and timeline to support your future state customer journeys
Will is a Co-Founder Director at Data Scouts, a specialist digital transformation training company which helps brands such as Macquarie Bank, Specsavers, IAG, Volvo, Australian Super and World Vision develop their internal talent with new skills and capabilities in an effort to drive successful digital transformation.
Will serves on the boards of Pascal, a natural language generation software platform that generates human sounding automated insights using AI and machine learning and Datarati, Asia-Pacific’s digital transformation & customer journey agency which manages the data and automation for Virgin Mobile, Volkswagen, Sensis, Kathmandu and Roche.
Will started the Eloqua (Oracle Marketing Cloud) software business and the Marketo software business in the Asia-Pacific region, building out the marketing, sales, service and training teams and was responsible for the rapid revenue growth for both businesses across Australia & New Zealand.
Marcus is a Co-Founder and Director at Data Scouts, Australia's most sought after digital transformation training and recruitment company. Marcus serves on the board of Whistle Group, a software automation company which ingests and processes industrial relations data so that practitioners can quickly focus on the right data at the right time.
Marcus is recognised as a leading advisor to Senior Executives and Board Directors in the Asia Pacific region. Marcus has extensive experience leading and driving digital transformation projects across a number of industries.
Marcus is also an investor in a number of early stage technology and digital ventures providing executive coaching and senior level mentoring specifically in the areas of Automation, Digital Transformation, Lifecycle Customer Engagement and Regulatory Technology.
Marcus holds a Bachelor of Computer Science from the University of Wollongong.
On-Campus Workshop – 1 day
The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.
- Comprehensive course notes
- Morning tea, lunch and afternoon tea
- Internet Access
Data Scouts Certified Consultant
Resources / Consulting Resources
All course participants will have access to the Data Scouts Consulting Toolkit which includes:
- Campaign Playbook of over 50 campaign ideas
- Strategy Presentation Templates
- Organisational Skills Assessment
- Customer Funnel Calculator
- Industry Benchmark Stats
Please advise AIM when booking if you have any dietary or accessibility requests.Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money