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The Power of SEO and Content Marketing
Most of us hear about the importance of SEO and Content Marketing but few of us understand the rationale behind that importance. With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organization's SEO and Content strategy.
Is this course right for you?
If you’re in a non-marketing or traditional marketing role and need to understand the basic principles, channels and challenges a modern marketeer faces in today's digital world.
Upon completion of this course you’ll be able to:
- Understand the results Google serves (organic, local, maps etc)
- Understand the importance of SEO and content to your organization
- Create a content calendar
- Research keywords that will drive large volumes of traffic and conversions
- Utilise SEO technology to conduct the heavy lifting for you
Indago is a digital marketing agency that specializes in running acquisition campaigns through the channels that drive low cost conversions. SEO and SEM are at the heart of what they do but are also experts in Display, Mobile and Social Media. Indago Digital are Bing certified and a Google Premier Partner.
On-Campus Workshop – 1 day face-to-face workshops
The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.
- Comprehensive course notes
- Morning tea, lunch and afternoon tea
- Internet Access
Please advise AIM when booking if you have any dietary or accessibility requests.
Please note that prices for AIM short courses do not include assessment.
AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?
Our motto: By managers, for managers.Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Purchase Order
- Payment Plan - zipMoney
If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money