Learning Outcomes

Search Engine Optimisation (SEO) is the process of optimising your website to rank higher in search engines and gain more traffic from organic search results. Working together hand in hand, content optimisation is the process of enhancing content to be relevant and reach the largest possible target audience.

Our The Power of SEO and Content Marketing course, facilitated by certified industry professionals based in Sydney, Melbourne, Brisbane, and Adelaide, will teach you how to optimise a business website to drive traffic and rank higher in search engines.

Upon completion of this course you’ll be able to:                                                          

  • Understand the results Google serves (organic, local, maps etc)      
  • Understand the importance of SEO and content to your organisation
  • Create a content calendar 
  • Research keywords that will drive large volumes of traffic and conversions
  • Utilise SEO technology to conduct the heavy lifting for you

Course Content

Our one-day SEO & Content Training Course will cover everything you need to know about organic search and optimising your website content to rank higher on search engines.

Our SEO training will cover basics of SEO, including:

  • The difference between SEO and PPC
  • Google's Algorithm
  • Search Engine Results Pages (SERPs) features

Our SEO course will also involve a case study where you perform a mini technical audit of a website and assess:

  • Site speed
  • Sitemaps and indexability
  • Structured data

Keyword research for SEO helps you find keyword phrases to help you rank better in organic search. Our keyword research training entails:

  • Different keyword research tools
  • Search volumes for your business keyword terms
  • Keyword position rankings

Our digital content strategy course will cover optimisations for both onsite and offsite content. Optimising onsite content helps your website rank higher and earn more relevant traffic in search engines. Our onsite content training and case study will teach you:

  • How to track user engagement and backlinks
  • How to produce high quality content
  • On-page ranking signals including URL, Title Tags, Meta Descriptions, Header Tags, Alt Tags and Anchor Text

Offsite content consists of content published on external websites to raise brand awareness and obtain backlinks for your website. Our offsite content training includes:

  • Competitor research training
  • Concept building and research
  • Influencer research
  • Content formatting and reformatting

Upcoming Dates for The Power of SEO and Content Marketing

Delivery Mode

On-Campus Workshop – 1 day face-to-face workshops

Our Content Marketing & Search Engine Optimisation course is set in interactive classrooms at one of our four campuses across Australia: Sydney, Melbourne, Brisbane and Adelaide. The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.

You will be presented with hypothetical and real-world case studies, with which you will work both individually and in teams to apply your knowledge learned about SEO and Content Optimisation.

Additional Information

What's Included?

 

  • Comprehensive course notes
  • Morning tea, lunch and afternoon tea
  • Internet Access

 

Please advise AIM when booking if you have any dietary or accessibility requests.

 

Please note that prices for AIM short courses do not include assessment.

Payment Options


We require full payment to be made upfront prior to attending the training. Payment options we offer include:


  • Credit Card (Visa/MasterCard/Amex)
  • zipMoney
  • Purchase Order
  • Payment Plan - zipMoney


If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money

About the AIM Digital Leader Credential

The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels.  With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.

> Find out more about the AIM Digital Leader Credential

Our Facilitators

Our short course facilitators are experienced Digital Marketers with decades of experience in SEO and Content Marketing. They are industry leaders with a robust mix of academic and practical expertise.

Coming from large agency backgrounds and working across a multitude of clients, you can expect to learn the best skills from professionals, who work with search engines and content on a daily basis for real-world businesses.

In-House Training Solutions

Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.

AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.

> Request an In-House Training Solution consultation

In Partnership with Indago Digital

About Indago Digital

Indago is a Sydney-based digital marketing agency that specialises in running acquisition campaigns through the channels that drive low cost conversions. SEO and SEM are at the heart of what they do but are also experts in Display, Mobile and Social Media. Indago Digital are Bing certified and a Google Premier Partner.