About AIM Digital Leader
The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels. With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand. Comprising of training from digital agency, Indago Digital, AIM Digital Leaders are ready to champion the adoption of a digital workplace.
Fundamentals of Digital Marketing
Discover the uniqueness of key digital marketing channels and how they drive different goals. Be empowered to understand digital transformation, online branding, and digital marketing strategy.
Introduction to Search Engine Optimisation (SEO)
Expand your ability to leverage Search Engine Optimisation (SEO) and content marketing to drive results. Discover how search engines work, and how to design and execute strategies to drive an uplift in organic website traffic.
One of Five Electives
Every credential allows you to personalise your learning journey by selecting one of five elective courses related to your area of study.
Comprising of the critical soft skills that are in demand by employers, you can develop the human interpersonal capabilities needed to ensure successful outcomes.
If you’ve already purchased one of the short courses in this credential, AIM will rebate this off the credential price.
Simply login to myAIM, select myCOURSE and then select GET RECOGNISED.
The AIM Leader Difference
With over 75 years developing the leaders of Australia, AIM knows what great leadership looks like.
Schedule your courses over 12 months at any of the regular course dates that suit you.
With five electives to choose from, you can tailor the credential to suit your personal development focus.
With a strong emphasis on soft skills, AIM Credentials equip you with the skills to be successful now, and in the future.
With up to six days of training for a maximum of $2,995, AIM Credentials take your budget further.
AIM short courses are practical, with a focus on real world preparation over tests and exams.
Every credential has a verifiable badge which can be used to showcase your achievements on LinkedIn, Facebook or your resume.
Where available, courses can be taken online, face-to-face or a mix of both.
Credentials are designed for everyone, with no prior study or years of experience needed.