“The facilitator brings the content to life with real life examples, keeping us involved and interested throughout the course.”
Our one-day Fundamentals of Digital Marketing short course will cover everything you need to know about digital marketing, whether you’re in a non-marketing or traditional marketing role.
Our training course and case study will teach you how to build your brand online, including:
- The digital assets you need to build when creating a brand (paid, earned and owned)
- The importance of your brand within search engine results pages (SERPs)
- Web development and designing a modern website
You will then learn about building awareness for your brand and apply your knowledge with a case study. The training will entail:
- What awareness is and why it's important
- Sales/conversion funnels
- Different channels used to drive awareness
- What display advertising is and how to use it effectively
- The importance of content and how to plan a content campaign
Our Internet marketing training and case study on driving sales for your brand will involve:
- Channels that are sales-focused and why they are effective in driving sales
- How to calculate various digital marketing metrics
- An overview of search engine marketing (SEM)
- How to plan a paid media campaign
Learn it. Earn it. Share it.
By completing AIM’s Fundamentals of Digital Marketing course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your industry-recognised certificate of attainment or share electronically to demonstrate your ever-growing value to employers and peers.
Included Online Courses
Fundamentals of Digital Marketing also gives you free access to the following online courses valued at $2,720:
On-Campus Workshop – 1 day face-to-face workshops
Our Fundamentals of Digital Marketing training course is set in interactive classrooms at one of our four campuses across Australia: Sydney, Melbourne, Brisbane and Adelaide. The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.
You will be presented with hypothetical and real-world case studies, with which you will work both individually and in teams to apply your knowledge learned about various elements of Digital Marketing.
- Comprehensive course notes
- Morning tea, lunch and afternoon tea
- Internet Access
Please advise AIM when booking if you have any dietary or accessibility requests.
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money
In Partnership with Indago Digital
About Indago Digital
Indago is a Sydney-based digital marketing agency that specialises in running acquisition campaigns through the channels that drive low cost conversions. SEO and SEM are at the heart of what they do but are also experts in Display, Mobile and Social Media. Indago Digital are Bing certified and a Google Premier Partner.
Our short course facilitators are experienced Digital Marketers with decades of experience in various digital channels, specifically SEO, SEM and Content Marketing. They are industry leaders with a robust mix of academic and practical expertise.
Coming from large agency backgrounds and working across a multitude of clients, you can expect to learn the best skills from professionals, who work within the digital media space on a daily basis for real-world businesses.
In-House Training Solutions
Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.
AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.