What is a Microcredential?
Microcredentials are certifications of assessed competency in high-demand skill
Microcredentials are certifications of assessed competency in high-demand skills and knowledge areas that are industry-recognised and can be achieved in shorter timeframes than other AQF award qualifications. Built from the individual units of Vocational Qualifications, AIM Microcredentials give you the opportunity to focus your study and upskill only in the area aligned to your goals.
Your Microcredential can stand alone as an independant credential or be used as recognition towards an AIM Vocational Qualification.
Progress through your unit in 8-weeks of self paced access
Test and demonstrate your understanding of curriculum with online facilitator-marked assessments
Complete your study and gain a highly recognised and respected credential
Leverage your Microcredential with current and future employers to demonstrate your skills and commitment to development
Is this Microcredential right for you?
This course is essential for anyone who is using social media to promote a business, product, or service and is wanting to learn the skills for developing and implementing a social media strategy. As social media continues to play a major role in marketing and communication, students studying marketing, business, communication, or media should have a strong understanding of social media strategy in order to succeed in their future careers.
- Marketing professionals: Social media has become an integral part of modern marketing, and marketing professionals should have a strong understanding of social media strategy in order to effectively reach and engage with their target audience.
- Small business owners and entrepreneurs: Social media can be a cost-effective way for small businesses to reach a wider audience and compete with larger companies. Small business owners should study social media strategy in order to develop effective tactics and maximise their resources.
- Content creators: Social media can be a valuable platform for content creators to share their work and build a following. By studying social media strategy, content creators can develop effective tactics for reaching and engaging with their audience.
Learn it. Earn it. Share it.
Upon successful completion of the Microcredential in Strategic Social Media Marketing, share your Microcredential on LinkedIn and other digital platforms to display your growing professional value to current and future employers
Online Delivery Mode
Online Study - 8 weeks
This Microcredential is delivered fully online through the myAIM learning platform to provide interactive learning content, access to live virtually delivered seminars, and drop-in coaching sessions, all completely online.
Designed to accommodate the schedule of fulltime working professionals, this Microcredential is highly accessible and provides a self-paced learning experience for participants.
This unit is accredited and forms a pathway into the Diploma of Social Media Marketing. Upon successful completion of this Microcredential you can receive a credit and reduce the price and time to complete the full Diploma Qualification.
Access to materials for 8 weeks and it is recommended that students commit approximately 7-8 hours per week to developing their competency through a range of learning, work-based skills testing and assessment activities.
Within the AIM assessment model, competency is demonstrated through answering knowledge questions and completing workplace-based practical assessment tasks.
These tasks may include the need to utilise workplace-based activities involving others or participation in role plays.