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AIM’s new online MBA brings education return on investment into focus

Friday, October 31, 2014

On Friday 31 October 2014 the Minister for Education, the Hon Christopher Pyne MP, launched the Australian Institute of Management's new online MBA in Adelaide.

The new online MBA model is designed to deliver a real return on investment, allowing managers to start and complete their study flexibly, with options including starting at any point during the year, a “just-in-time” delivery as they develop in their working roles, or in as little as 12 months.

Deregulation will increase the importance of ROI

AIM CEO Daniel Musson FAIM says he expects that Education Minister Pyne’s proposed university deregulation will cause students to take a much closer look at the return on investment of any courses they undertake.

“Deregulation will sharpen the need for the higher education sector to adapt their mindset to put students at the centre – like other industries have with their customers,” says Mr Musson.

“The traditional MBA model has relied heavily on an institution’s brand and research reputation to convey value to customers,” said Mr Musson, “But there has to be a much clearer link between education and professional outcomes. This is why AIM has designed a new online MBA to offer people already in the workplace a flexible course model which is grounded in on-the-job course work.”

The AIM Online MBA focuses on a practical application of knowledge and peer collaboration and is delivered in a student-centred way with flexible start dates, tailored learning programs and online interactions. It has been carefully crafted to ensure the ROI of each component is clear.

“AIM’s Online MBA is designed with the needs of both students and their employers in mind, which we believe will give it a considerable advantage in the market,” says Mr Musson.

Details about AIM’s Online MBA can be found at

View Minister Pyne's speech from the official launch.

AIM CEO Daniel Musson is available for interview.
For more information please contact:
Leonie Phillips, 0403 063 852