The LinkedIn Marketing Strategy virtual learning series offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities. This course is delivered over 4 x 120 minute sessions.
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This unit introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise business systems and practices to achieve an organisation’s objectives.
Ensure the content marketing engine is ever-churning to create as many likes, shares, and downloads as the lead funnel can handle.
Explore the latest advances in automation, AI, and other new-to-world economic drivers to become a proactive and knowledgeable leader that can guide organisations to sustainable success in the Digital Age.
This online course, intended for both current and future users of Salesforce, will provide you with the fundamental tools of working as a Salesforce Administrator. You will learn how to automate complex business processes, create reports and analytical dashboards, lead other users on Salesforce across your organisation, and provide a significant competitive advantage in the new digital economy.
Over the past 15 years, social media has grown from a novelty into one of the most powerful marketing tools businesses can use, if they know how to.
This course has been designed to provide you with all the knowledge and skills to develop a comprehensive and effective social media strategy. It will give you the tools to impact your audience with relevant content that moves them from follower to customer.
The Social Media Strategy virtual learning series has a strong focus on leveraging the "big 5" social platforms: Facebook, LinkedIn, Instagram, Twitter, and YouTube. It has been designed to provide you with all the knowledge and skills to develop a comprehensive and effective social media strategy and will give you the tools to impact your audience with relevant content that moves them from follower to customer. This course is delivered over 4 x 120 minute sessions.