The ability to think strategically is a key part of being successful for anyone that has managerial or executive responsibilities. The challenge is to gain the ability to move from the specifics of day-to-day operational service delivery to the much bigger picture overview required in the strategic dimension of our work. This course is delivered over 4 x 90 minute online sessions.
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From the strategy of Email Marketing to A/B testing and everything in between, in AIM's Email Marketing course you will discover email’s power to establish your industry authority, convert more customers, and create true brand advocates.This course is delivered over 4 x 120 minute online sessions.
In an increasingly digitally-based world, communicating complex ideas and arguments effectively is critical. The Government Writing for Impact virtual series takes participants through the process of constructing clear, effective and persuasive documents. This course is delivered over 3 x 90 minute sessions.
The LinkedIn Marketing Strategy virtual learning series offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities. This course is delivered over 4 x 120 minute sessions.
The Social Media Strategy virtual learning series has a strong focus on leveraging the "big 5" social platforms: Facebook, LinkedIn, Instagram, Twitter, and YouTube. It has been designed to provide you with all the knowledge and skills to develop a comprehensive and effective social media strategy and will give you the tools to impact your audience with relevant content that moves them from follower to customer. This course is delivered over 4 x 120 minute sessions.