Upon taking AIM's Introduction to Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
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With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.
This course offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities.
The Negotiating Skills short course covers a range of practical tools and techniques to plan for, conduct and follow up on business negotiations. Utilise proven negotiation techniques to persuade others to the strength of your argument and develop techniques for dealing with conflict or deadlocks.
This short course focuses on developing the skills required to plan and deliver effective presentations. You will use a range of tools and techniques to develop your skills in presentation construction, communication and audience engagement.
The Report Writing short course provides you with techniques to create reports and informative documents that are well organised and clearly presented.
Over the past 15 years, social media has grown from a novelty into one of the most powerful marketing tools businesses can use, if they know how to.
This course has been designed to provide you with all the knowledge and skills to develop a comprehensive and effective social media strategy. It will give you the tools to impact your audience with relevant content that moves them from follower to customer.
The Power of Influence develops the skills that shape opinion, build credibility in the workplace and positively influence people to achieve goals, including those over whom you have no authority. Identify your preferred influencing style and understand the key techniques.