AIM's Fundamentals of Digital Marketing is suitable for those in both marketing and non-marketing roles, and will equip participants with practical techniques that will greatly simplify digital marketing.
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The Implementing Innovation and Continuous Improvement short course harnesses skills in innovative thinking, as well as identifying, analysing and driving opportunities for organisational improvement.
Upon taking AIM's Introduction to Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.
Leading with Emotional Intelligence shows you how to harness your own emotions and those of others to enhance decision-making, improve behaviour and facilitate high performance. Including a Genos Emotional Intelligence Report, you’ll become aware of how your emotions directly impact those around you, both in work and personal lives.
This course offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities.
The Manage Business Effectively short course puts the spotlight on the manager's role in achieving business outcomes. Whether corporate, government, industry or not-for-profit, this course provides you with the end-to-end processes you need to successfully deliver results while managing operations and driving continuous improvement.
The Manage People Effectively short course shows how to best engage your staff, create meaningful relationships and facilitate team cohesion by using emotional intelligence in your leadership communication and behaviour. Including a Genos Emotional Intelligence Report, you’ll become aware of how your interactions with others directly impact your ability to influence those around you.
The Manage Performance Effectively short course provides the essential skills you need to successfully manage yourself while also leading your team. Focusing on workplace learning, self and team effectiveness, you’ll learn proven techniques for driving performance and consistently delivering results. Recognising that performance sometimes slips, you’ll also gain insight and tools to positively and proactively manage diminished performance.