This course is the only formal, nationally recognised qualification that provides the wealth of knowledge needed to create and implement successful social media marketing strategies in your organisation.
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AIM's Fundamentals of Digital Marketing is suitable for those in both marketing and non-marketing roles, and will equip participants with practical techniques that will greatly simplify digital marketing.
Upon taking AIM's Introduction to Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.
This course offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities.
The LinkedIn Marketing Strategy virtual learning series offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities. This course is delivered over 4 x 120 minute sessions.
This unit introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise business systems and practices to achieve an organisation’s objectives.
Ensure the content marketing engine is ever-churning to create as many likes, shares, and downloads as the lead funnel can handle.
Create, facilitate, and evaluate effective training programs and promote a culture that values and enables development at all levels.
Over the past 15 years, social media has grown from a novelty into one of the most powerful marketing tools businesses can use, if they know how to.
This course has been designed to provide you with all the knowledge and skills to develop a comprehensive and effective social media strategy. It will give you the tools to impact your audience with relevant content that moves them from follower to customer.