The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels. With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.
Successful digital transformation involves being customer centric, agile and data-driven with technology showing the path, but not setting the direction.
Digital Marketing for Non-Marketers is suitable for for those in both marketing and non-marketing roles and will equip participants with practical techniques that will greatly simplify digital marketing.
Upon taking the AIM's Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.