The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels. With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.
Successful digital transformation involves being customer centric, agile and data-driven with technology showing the path, but not setting the direction.
Digital Marketing for Non Marketers is suitable for for those in both marketing and non-marketing roles and will equip participants with practical techniques that will greatly simplify digital marketing.
This short course helps you understand the fundamentals of finance such as interpreting financial reports, recognising the impact of financial strategies and communicating effectively with finance professionals. With this knowledge, you'll gain the confidence you deal with financial information and transactions.
Finance for Non-Finance Managers is designed for those outside of the Finance function with budget influence and responsibility. It provides a practical guide to analysing financial data and a solid understanding of financial performance. Make better informed fiscal decisions by learning all aspects of financial management from planning through to budget review and reporting on financial outcomes.
Upon taking the Google Analytics Delivers Actionable Data Insights course you’ll be able to pull the data you need to make actionable data insights.
The Introduction to Accounting short course is designed to introduce you to the accounting requirements for Australian organisations. Focusing on the skills to report on financial activity, you will learn key accounting concepts and terminology, the legislative reporting requirements and how to interpret financial data to make business recommendations.
The Manage Budgets short course introduces key concepts in budgetary planning, implementation and management. It covers all aspects of managing team budgets and financial plans including accurate reporting, monitoring and financial performance review.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organization's SEO and Content strategy.