The AIM Business Leader credential provides you with knowledge to tackle the critical elements of running a growing business. With general managers and owners needing to wear many different hats to succeed, today’s business leaders need to know the numbers, foster innovation and lead continuous improvement to support sustainable growth.
The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels. With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.
The Business Networking short course provides essential insight into the art of creating and maintaining strong and far reaching business networks. It explores identifying appropriate networks, network participation and personal networking competencies.
The Critical Thinking and Problem Solving short course strengthens your ability to objectively analyse and evaluate an issue to solve everyday problems in the workplace. Learn a range of proven tools and techniques you can use to identify challenges and respond to them in a structured and considered manner. Gain practical guidance on how to implement these skills in your workplace to make better decisions aligned to business goals.
Successful digital transformation involves being customer centric, agile and data-driven with technology showing the path, but not setting the direction.
Dealing with Difficult Behaviours supports your development as a proficient communicator, so you are adept in dealing with challenging personalities and situations. Equip yourself with the tools necessary to mitigate the cost of conflict through effective communication and mutually beneficial resolutions. Discover a range of proactive and preventative communication techniques and gain the courage to have difficult conversations in the workplace.
AIM's Fundamentals of Digital Marketing is suitable for those in both marketing and non-marketing roles, and will equip participants with practical techniques that will greatly simplify digital marketing.
Upon taking AIM's Introduction to Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.
The Resilience in Self short course will uncover skills and techniques to utilise your strengths and recover from problems and challenges. Acquire the tools and strategies to be emotionally resilient to stress, changes at work and to life’s challenges in general. Gain the ability to remain positive and productive in the workplace, regardless of the demands and changes you face.