The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels. With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.
In this program we explore the concept of strategic thinking from a number of different perspectives, and we argue that strategic thinking plays a far greater role in our individual success and effectiveness, whether at home or in the workplace, than is commonly acknowledged
Building New Leadership: performing at the executive level is a three-day program for recently promoted or acting Public Sector Managers.
Successful digital transformation involves being customer centric, agile and data-driven with technology showing the path, but not setting the direction.
The rapidly changing demands on public service managers requires you to not only know how to lead and to demonstrate leadership behaviours, but also to “be” a congruent and values-driven leader.
AIM's Fundamentals of Digital Marketing is suitable for those in both marketing and non-marketing roles, and will equip participants with practical techniques that will greatly simplify digital marketing.
Government Writing for Impact is ideal for individuals who have experience writing for government but want to communicate their ideas and policies more efficiently and with greater impact.
This program is aimed at managers and leaders interested in developing skills to build the writing capability of the people in their team.
Upon taking AIM's Introduction to Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.