The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels. With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.
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An unrivalled range of professional development courses for new starters and senior leaders alike.
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AIM's Fundamentals of Digital Marketing is suitable for those in both marketing and non-marketing roles, and will equip participants with practical techniques that will greatly simplify digital marketing.
Upon taking AIM's Introduction to Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.
This course offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities.
Over the past 15 years, social media has grown from a novelty into one of the most powerful marketing tools businesses can use, if they know how to.
This course has been designed to provide you with all the knowledge and skills to develop a comprehensive and effective social media strategy. It will give you the tools to impact your audience with relevant content that moves them from follower to customer.
The Train the Trainer short course develops the skills and knowledge to plan and present interactive and effective training sessions. Learn to analyse learning needs, structure and deliver workshops, and design engaging workshop materials through practical application.
The Training Fundamentals short course explores the skills and knowledge you need to train others. With a focus on adult learning principles, you will be able to deliver skills based training to individuals and groups, that meets the needs of the learner and the organisation.