Upon taking AIM's Introduction to Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
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The Introduction to Projects short course provides an overview of the tools, techniques and resources you need to plan, develop and implement projects. Covering all phases of the project lifecycle, you’ll gain insight into project planning, budget preparation, stakeholder management, schedule management and project closure and review – everything you need to successfully contribute to workplace projects.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.
The Key Account Management program helps you turn account growth opportunity into account growth reality. You'll learn how to identify and create new opportunities within your accounts, develop enterprise-level relationships, and protect accounts against competitors. Plus, you’ll get access to the Key Account Planner, a practical tool to accelerate account growth.
Leading with Emotional Intelligence shows you how to harness your own emotions and those of others to enhance decision-making, improve behaviour and facilitate high performance. Including a Genos Emotional Intelligence Report, you’ll become aware of how your emotions directly impact those around you, both in work and personal lives.
This course offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities.
The Manage Business Effectively short course puts the spotlight on the manager's role in achieving business outcomes. Whether corporate, government, industry or not-for-profit, this course provides you with the end-to-end processes you need to successfully deliver results while managing operations and driving continuous improvement.
The Manage People Effectively short course shows how to best engage your staff, create meaningful relationships and facilitate team cohesion by using emotional intelligence in your leadership communication and behaviour. Including a Genos Emotional Intelligence Report, you’ll become aware of how your interactions with others directly impact your ability to influence those around you.
The Manage Performance Effectively short course provides the essential skills you need to successfully manage yourself while also leading your team. Focusing on workplace learning, self and team effectiveness, you’ll learn proven techniques for driving performance and consistently delivering results. Recognising that performance sometimes slips, you’ll also gain insight and tools to positively and proactively manage diminished performance.