AIM’s 10118NAT Diploma of Social Media Marketing is the only formal, nationally recognised qualification designed to help you create and implement successful social media marketing strategies in your organisation.
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The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels. With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.
In this program we explore the concept of strategic thinking from a number of different perspectives, and we argue that strategic thinking plays a far greater role in our individual success and effectiveness, whether at home or in the workplace, than is commonly acknowledged
The ability to think strategically is a key part of being successful for anyone that has managerial or executive responsibilities. The challenge is to gain the ability to move from the specifics of day-to-day operational service delivery to the much bigger picture overview required in the strategic dimension of our work. This course is delivered over 4 x 90 minute online sessions across 4 days.
Building New Leadership: Performing at the Executive Level is a three-day program for recently promoted or acting Public Sector Managers.
The rapidly changing demands on public service managers requires you to not only know how to lead and to demonstrate leadership behaviours, but also to “be” a congruent and values-driven leader.
AIM's Fundamentals of Digital Marketing is suitable for those in both marketing and non-marketing roles, and will equip participants with practical techniques that will greatly simplify digital marketing.
Government Writing for Impact is ideal for individuals who have experience writing for government but want to communicate their ideas and policies more efficiently and with greater impact.
In an increasingly digitally-based world, communicating complex ideas and arguments effectively is critical. The Government Writing for Impact virtual series takes participants through the process of constructing clear, effective and persuasive documents. This course is delivered over 3 x 90 minute sessions across 3 days.