This course is the only formal, nationally recognised qualification that provides the wealth of knowledge needed to create and implement successful social media marketing strategies in your organisation.
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In this program we explore the concept of strategic thinking from a number of different perspectives, and we argue that strategic thinking plays a far greater role in our individual success and effectiveness, whether at home or in the workplace, than is commonly acknowledged
The ability to think strategically is a key part of being successful for anyone that has managerial or executive responsibilities. The challenge is to gain the ability to move from the specifics of day-to-day operational service delivery to the much bigger picture overview required in the strategic dimension of our work. This course is delivered over 4 x 90 minute online sessions.
From the strategy of Email Marketing to A/B testing and everything in between, in AIM's Email Marketing (Virtual) course you will discover email’s power to establish your industry authority, convert more customers, and create true brand advocates.This course is delivered over 4 x 120 minute online sessions.
This 2-day program begins by shifting participants’ perspective of control from an external one (things happen to me) to an internal one (I make things happen).
AIM's Fundamentals of Digital Marketing is suitable for those in both marketing and non-marketing roles, and will equip participants with practical techniques that will greatly simplify digital marketing.
Government Writing for Impact is ideal for individuals who have experience writing for government but want to communicate their ideas and policies more efficiently and with greater impact.
In an increasingly digitally-based world, communicating complex ideas and arguments effectively is critical. The Government Writing for Impact virtual series takes participants through the process of constructing clear, effective and persuasive documents. This course is delivered over 3 x 90 minute sessions.
Upon taking AIM's Introduction to Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.