AIM’s 10118NAT Diploma of Social Media Marketing is the only formal, nationally recognised qualification designed to help you create and implement successful social media marketing strategies in your organisation.
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The Finance for Non-Finance Managers online short course provides a practical guide to analysing financial data and understanding the implications of financial performance. It introduces all aspects of financial management from planning through to budget review and reporting on financial outcomes.
The Introduction to Accounting online short course is designed to introduce you to the accounting requirements for Australian organisations. Focusing on the skills to report on financial activity, you will learn key accounting concepts and terminology, the legislative reporting requirements and how to interpret financial data to make business recommendations.
The LinkedIn Marketing Strategy virtual learning series offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities. This course is delivered over 4 x 120 minute sessions across 4 days.
The Managing Financial Resources unit introduces you to the foundations of financial management, including the terminology, principles, frameworks, and theoretical models that underpin accounting and finance.
The Marketing for Managers unit introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise effective business systems and practices to achieve an organisation’s objectives.
The Social Media Strategy virtual learning series has a strong focus on leveraging the "big 5" social platforms: Facebook, LinkedIn, Instagram, Twitter, and YouTube. It has been designed to provide you with all the knowledge and skills to develop a comprehensive and effective social media strategy and will give you the tools to impact your audience with relevant content that moves them from follower to customer. This course is delivered over 4 x 120 minute sessions across 4 days.