The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels. With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.
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The LinkedIn Marketing Strategy virtual learning series offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities. This course is delivered over 4 x 120 minute sessions across 4 days.
The Social Media Strategy virtual learning series has a strong focus on leveraging the "big 5" social platforms: Facebook, LinkedIn, Instagram, Twitter, and YouTube. It has been designed to provide you with all the knowledge and skills to develop a comprehensive and effective social media strategy and will give you the tools to impact your audience with relevant content that moves them from follower to customer. This course is delivered over 4 x 120 minute sessions across 4 days.