The Emerging Technology Essentials short course will introduce participants to the concept of the Fourth Industrial Revolution and the process of digital transformation, demonstrating the many fundamental ways that the business landscape is changing.
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AIM’s Emerging Technology Masterclass will help participants to embrace this new reality by providing a high-level understanding of critical technologies within the digital economy, as well as practical approaches for implementing these concepts in an operational context. Individuals and organisations must seek to actively address this revolution and the disruption it causes; those who do will be best positioned to thrive in the new dynamic environment.
AIM's Fundamentals of Digital Marketing is suitable for those in both marketing and non-marketing roles, and will equip participants with practical techniques that will greatly simplify digital marketing.
Upon taking AIM's Introduction to Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.
This course offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities.
This online course, intended for both current and future users of Salesforce, will provide you with the fundamental tools of working as a Salesforce Administrator. You will learn how to automate complex business processes, create reports and analytical dashboards, lead other users on Salesforce across your organisation, and provide a significant competitive advantage in the new digital economy.
The Salesforce Business Essentials on-campus short course introduces you to the concept of customer relationship management (CRM) platforms and demonstrates the full functionality of Salesforce. You will be taught the skills to create and utilise reports and analytical dashboards, make data-driven decisions, and drive user adoption of Salesforce within your organisation.
Over the past 15 years, social media has grown from a novelty into one of the most powerful marketing tools businesses can use, if they know how to.
This course has been designed to provide you with all the knowledge and skills to develop a comprehensive and effective social media strategy. It will give you the tools to impact your audience with relevant content that moves them from follower to customer.