AIM's Fundamentals of Digital Marketing is suitable for those in both marketing and non-marketing roles, and will equip participants with practical techniques that will greatly simplify digital marketing.
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HR Essentials provides the fundamental knowledge and skills to manage all aspects of the employee lifecycle. Understand the foundations of talent strategy, performance, workforce planning, learning & development, policies, regulations and standards to improve the human resource standards across your business.
Upon taking AIM's Introduction to Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.
This course offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities.
Ensure the content marketing engine is ever-churning to create as many likes, shares, and downloads as the lead funnel can handle.
Build expertise across performance development, workforce planning and safety, and attracting, recruiting, and selecting candidates.
This program is designed to provide you with the skills, knowledge and techniques to conduct job analysis, implement candidate attraction strategies, effectively assess candidates and make informed selection choices. This practical program will also introduce effective induction and ongoing development processes designed to ensure you retain key talent when you find it.
Over the past 15 years, social media has grown from a novelty into one of the most powerful marketing tools businesses can use, if they know how to.
This course has been designed to provide you with all the knowledge and skills to develop a comprehensive and effective social media strategy. It will give you the tools to impact your audience with relevant content that moves them from follower to customer.
The Workforce Relations short course is designed to equip you with the skills, knowledge and credibility to manage complex workplace issues. Combining the legal context of business management with the human face of people leadership, this course will enable you to develop robust workplace policies while effectively managing challenging workforce relations.