From the strategy of Email Marketing to A/B testing and everything in between, in AIM's Email Marketing (Virtual) course you will discover email’s power to establish your industry authority, convert more customers, and create true brand advocates.This course is delivered over 4 x 120 minute online sessions.
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Finance for Non-Finance Managers (Virtual) is designed for those outside of the Finance function with budget influence and responsibility. It provides a practical guide to analysing financial data and a solid understanding of financial performance. Make better informed fiscal decisions by learning all aspects of financial management from planning through to budget review and reporting on financial outcomes. This two-day course is delivered through virtual sessions.
The LinkedIn Marketing Strategy virtual learning series offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities. This course is delivered over 4 x 120 minute sessions.
This unit introduces you to the foundations of financial management, including the terminology, principles, frameworks, and theoretical models that underpin the accounting and finance function of any organisation.
This unit introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise business systems and practices to achieve an organisation’s objectives.
The Social Media Strategy virtual learning series has a strong focus on leveraging the "big 5" social platforms: Facebook, LinkedIn, Instagram, Twitter, and YouTube. It has been designed to provide you with all the knowledge and skills to develop a comprehensive and effective social media strategy and will give you the tools to impact your audience with relevant content that moves them from follower to customer. This course is delivered over 4 x 120 minute sessions.