This course is the only formal, nationally recognised qualification that provides the wealth of knowledge needed to create and implement successful social media marketing strategies in your organisation.
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The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels. With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.
The Critical Thinking and Problem Solving short course strengthens your ability to objectively analyse and evaluate an issue to solve everyday problems in the workplace. Learn a range of proven tools and techniques you can use to identify challenges and respond to them in a structured and considered manner. Gain practical guidance on how to implement these skills in your workplace to make better decisions aligned to business goals.
AIM's Fundamentals of Digital Marketing is suitable for those in both marketing and non-marketing roles, and will equip participants with practical techniques that will greatly simplify digital marketing.
Upon taking AIM's Introduction to Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.
This course offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities.
The LinkedIn Marketing Strategy virtual learning series offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn. It will give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales opportunities. This course is delivered over 4 x 120 minute sessions across 4 days.
This unit introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise business systems and practices to achieve an organisation’s objectives.
The Mental Health and Working Remotely Virtual Learning Series provides a foundation and framework for understanding mental wellbeing in the context of working with dispersed individuals and teams. This course is delivered over 2 x 90 minute online sessions across 2 days.