The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels. With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.
In this program we explore the concept of strategic thinking from a number of different perspectives, and we argue that strategic thinking plays a far greater role in our individual success and effectiveness, whether at home or in the workplace, than is commonly acknowledged
Building New Leadership: performing at the executive level is a three-day program for recently promoted or acting Public Sector Managers.
Drawing on insights from neuroscience and other research, this 2 day workshop session provides the latest thinking about how current and future leaders can build their emotional intelligence to create highly engaged, creative and resilient teams and provides an opportunity for reflection and skills practice.
Successful digital transformation involves being customer centric, agile and data-driven with technology showing the path, but not setting the direction.
The rapidly changing demands on public service managers requires you to not only know how to lead and to demonstrate leadership behaviours, but also to “be” a congruent and values-driven leader.
AIM's Fundamentals of Digital Marketing is suitable for those in both marketing and non-marketing roles, and will equip participants with practical techniques that will greatly simplify digital marketing.
Government Writing for Impact is ideal for individuals who have experience writing for government but want to communicate their ideas and policies more efficiently and with greater impact.
Government Writing for Leaders is ideal for writers who deal with high level documents and who wish to enhance the content of their documents, as well as leaders interested in developing skills to build writing capability in the people who report to them.