The AIM Digital Leader credential provides you with learning to drive business outcomes through digital channels. With digital transformation impacting almost every business function, knowledge of digital marketing channels, strategies and analytics is critical for every manager to understand.
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An unrivalled range of professional development courses for new starters and senior leaders alike.
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The AIM Sales Leader credential develops the skills to lead masterful sales conversations and grow key accounts. Incorporating research and training from the RAIN Group, an AIM Sales Leader credential equips you with the tools and techniques to provide insight, push thinking and bring new ideas to the table.
The Consultative Sales Excellence program will teach your team a proven process for leading masterful sales conversations from “hello” to “let’s go.” This program introduces the strategies and tactics that are the foundation of successful selling, and the key selling skills you need to become a top performer.
Successful digital transformation involves being customer centric, agile and data-driven with technology showing the path, but not setting the direction.
The Customer Service Excellence short course explores the essence of truly exceptional customer service and provides you with the skills and knowledge to respond to customer and client needs. By examining all customer touch points and focusing on professional communication, this course will help you manage and monitor the effectiveness of your service to customers.
AIM's Fundamentals of Digital Marketing is suitable for those in both marketing and non-marketing roles, and will equip participants with practical techniques that will greatly simplify digital marketing.
The High Performance Sales Coaching program teaches sales leaders how to help sellers and professionals achieve their greatest sales potential and get the most out of each sales opportunity.
The Insight Selling program teaches sellers how to create conversations based on ideas, inspire with insights, and set themselves and your company apart from the pack. Today's top sellers don't just sell the value of their products and services, they become the value, they educate buyers with ideas and perspectives—an advanced sales technique known as “Insight Selling”.
Upon taking AIM's Introduction to Google Analytics short course you’ll be able to pull the data you need to make actionable data insights.
With a solid understanding of the basics and common sense, this course will ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.