By 2022, 87 per cent of total marketing budgets will be allocated to digital.*

No other business function has been as disrupted by digitisation as marketing. Email, SEO, SEM, social, remarketing, paid ads and programmatic are all embedded in the digital space, with the content marketing engine ever-churning to create as many likes, shares and downloads as the lead funnel can handle.

With such a tangible link to business success, the growing importance of digital makes it a critical knowledge set for marketers and non-marketers alike.

* (Criteo, Reach, Click and Conversions report, 2018)

 

67% of all the clicks are from the first 5 listings on a search results page.

of all clicks on a search results page come from the first 5 listings.

Source: Marketo

61% of marketers say growing SEO/organic presence is a high inbound marketing priority.

of marketers say growing SEO/organic presence is a high inbound marketing priority.

Source: HubSpot, State of Inbound 2017

53% of marketers say blog content creation is their top inbound marketing priority.

of marketers say blog content creation is their top inbound marketing priority.

Source: HubSpot, State of Inbound 2017

49% of organisations do not have a clearly defined digital marketing strategy

of organisations do not have a clearly defined digital marketing strategy.

Source: Smart Insights, Managing Digital Marketing research report, 2017

Most popular courses in Digital Marketing


Digital Marketing for Non-Marketers
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Digital Transformation Bootcamp
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How Google Analytics Delivers Actionable Data Insights
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The Power of SEO and Content Marketing
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