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Email Marketing
Email Marketing has the highest return on investment of all traditional and digital marketing channels. It allows marketers to communicate directly with their audience in a personal and influential one-on-one space. When used correctly, Email Marketing is an organisation’s single most effective marketing tool to nurture prospects and drive repeat purchases.
Email Marketing is no longer just newsletters and company updates that are broadcast to an entire list at once; it is about delivering the correct message to the relevant people in your database at the time they are most likely to open and engage with it.
This course allows you to go deeper into email list segmentations, lead magnets, and metrics so that you have the precise skills to take your organisation’s email marketing to the next level.
You will learn the two main types of Email Marketing:
- Email campaigns: a message sent to your list, or a segment of it, at one time
- Email sequences: a series of automated emails sent over a predefined period of time that are triggered by a specific action, such as when someone downloads an asset from your website
From the strategy of Email Marketing to A/B testing and everything in between, in this course you will discover email’s power to establish your industry authority, convert more customers, and create true brand advocates.
Who is this course right for?
This virtual class is designed for any individual, social media freelancer/agency, or small-medium business owner seeking the knowledge and skills to develop and execute email marketing campaigns that build productive customer relationships and drive business growth.
Learning Outcomes
Upon completion of this course, you will be able to:
- Understand what email marketing is, why it’s beneficial to your organisation and the advantages of incorporating it into your marketing strategy
- Learn the different types of email you can send, as well as leading software to set up, design, test and send campaigns
- Learn the key features of email sequences and how to align them to your email campaigns
- Develop an email marketing strategy including segmentation, objectives, timing and content
- Build your email list quickly using lead magnets on your landing pages and website.
- Understand how to avoid emails being sent to spam and promotional folders.
- Design engaging emails, including subject lines, personalisation, trigger words, calls to action and more
- Understand the impact of A/B, split and deliverability testing on performance, and identify what elements to test
- Understand the key metrics to measure and how to optimise your results
> See the full agenda for Email Marketing in our newly expanded Course Guide
Upcoming Dates and Session Times for Email Marketing
9:30 AM - 11:00 AM (AEST)
August 17
9:30 AM - 11:00 AM (AEST)
August 22
9:30 AM - 11:00 AM (AEST)
August 24
9:30 AM - 11:00 AM (AEST)
9:30 AM - 11:00 AM (AEDT)
November 17
9:30 AM - 11:00 AM (AEDT)
November 22
9:30 AM - 11:00 AM (AEDT)
November 24
9:30 AM - 11:00 AM (AEDT)
Delivery Mode
Virtual Classroom - Delivered in four 120 minute virtual sessions
This course is delivered online through virtual classrooms where facilitators and students can present course materials, engage and interact with one another, and work in groups together. Sessions are hosted on Zoom, providing a live, synchronous setting with a facilitator and a support co-host.
Utilising highly accessible digital capabilities, AIM’s virtual learning series provides all the benefits of classroom workshops — working with peers, asking questions with immediate answers from facilitators, and stimulating deeper discussions — with the flexibility of online learning.
The key benefits of virtual study include being time efficient, with content delivered in bite-sized chunks, the ability to participate from any location, and the capability to be recorded for later review.
Additional Information
What's Included?
- Downloadable course notes
- Downloadable tools and resources
Students will require the following:
- Computer or mobile device
- An internet connection (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money
Our Facilitators
AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?
Our motto: By managers, for managers.
