Email Marketing
Email marketing has the highest return on investment of all traditional and digital marketing channels.
It allows marketers to communicate directly with their audience in their inbox - one on one, personal and influential space. When used correctly, it can be an organisation’s single most effective marketing tool to nurture prospects and drive repeat purchases.
Email Marketing is no longer just newsletters and company updates that are broadcast to an entire list at once. It's about delivering the correct message, to the right people of your list, at a time they're most likely to open and engage with it.
This course allows you to go deeper into email list segmentation, lead magnets, and metrics, in order to take your organisation's email marketing to the next level.
You will learn the two main types of Email Marketing:
- Email Campaigns: a message sent to your list, or a segment of it, at one time
- Email Automations: a series of automated emails sent over a predefined period of time that are triggered by a specific action, such as when someone downloads an asset from your website
From the strategy of Email Marketing to A/B testing and everything in between, in this course you will discover email’s power to establish your industry authority, convert more customers, and create true brand advocates.
Who is this course right for?
This virtual class is designed for any individual, social media freelancer/agency, or small-medium business owner seeking the knowledge and skills to develop and execute email marketing campaigns that build productive customer relationships and drive business growth.
Learning Outcomes
Upon completion of this course, you will be able to:
- Understand what email marketing is, why it’s beneficial to your organisation and the advantages of incorporating it into your marketing strategy
- Learn the different types of email you can send, as well as leading software to set up, design, test and send campaigns
- Learn the key features of email automation and how to align them to your email campaigns
- Develop an email marketing strategy including segmentation, objectives, timing and content
- Build your email list quickly using lead magnets on your landing pages and website.
- Understand how to avoid emails being sent to spam and promotional folders.
- Design engaging emails, including subject lines, personalisation, trigger words, calls to action and more
- Understand the impact of A/B, split and deliverability testing on performance, and identify what elements to test
- Understand the key metrics to measure and how to optimise your results
> See the full agenda for Email Marketing in our expanded Course Guide
Learn it. Earn it. Share it.
By completing AIM’s Email Marketing course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your certificate or share it electronically to demonstrate your ever-growing value to employers and peers.
Delivery mode
Virtual Classroom - 1 day virtual session
Utilising highly accessible digital capabilities, virtual classrooms provides the benefits of live learning — working with peers, asking questions with immediate answers from facilitators, and stimulating deeper discussions — with the flexibility of online learning.
AIM's Virtual Short Courses begin at 9:00 am and finish no later than 5:00 pm (AEDT/AEST).
Closed Cohorts
Complete this training as a closed cohort to ensure consistency, alignment, and immediate application in the workplace. Bring your team together for a shared learning experience that delivers stronger engagement and a cost-effective, scalable solution for upskilling your workforce.
> Find out more about running Email Marketing as a Closed Cohort.
Additional Information
What's Included?
All students receive:
- Comprehensive course notes
Virtual students will require the following:
- Computer or mobile device
- An internet connection (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
Our Facilitators
AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?
Our motto: By managers, for managers.
