This course is the only formal, nationally recognised qualification that provides the wealth of knowledge needed to create and implement successful social media marketing strategies in your organisation.
Faculty of Digital Marketing
Where marketers and managers come to upskill and maintain their relevancy in a function that has been fundamentally transformed by the technological advances of the Digital Revolution.
Email, SEO, social media, paid ads, automation, and programmatic marketing are all embedded in the digital space. With such a tangible link to business success, the growing importance of digital makes it a critical knowledge set for marketers and non-marketers alike.
The Faculty of Digital Marketing, supported by partnerships with Indago Digital and the Social Media College, offers training programs at the Short Course, Vocational Qualification, and Higher Education level. These courses provide you the skills to ensure the content marketing engine is ever-churning to create as many likes, shares, and downloads as the lead funnel can handle.
59% of marketing executives rate digital as the most important skillset, above any other area of the marketing function
Source:
(MCKINLEY MARKETING HIRING TRENDS 2018)
49% of organisations do not have a clearly defined digital marketing strategy.
Source:
(Smart Insights, Managing Digital Marketing research report, 2017)
87% of total marketing budgets will be allocated to digital by 2022
Source:
(Criteo, Reach, Click and Conversions report, 2018)
54% of marketing practitioners have not studied a marketing-related academic or professional qualification of any kind
Source:
(MARKETING WEEK’S 2019 CAREER AND SALARY SURVEY)
Who should attend AIM's Digital Marketing courses?
BEGINNERS AND NEWCOMERS
wanting to start a career in the digital marketing industry
CURRENT STUDENTS
who are keen to work in the digital marketing industry in the future
MARKETING PROFESSIONALS
who want to expand their digital skills to achieve business objectives
DIGITAL MARKETERS
who only specialise in one area of digital and want to expand their skill set
AIM DIGITAL MARKETING PARTNERS
Download the Faculty of Digital Marketing Guide
“The facilitator brings the content to life with real life examples, keeping us involved and interested throughout the course.”
Cara Tobin,
Recent AIM Participant
“For somebody new to the industry that I’m in, the wealth of knowledge I gained from the AIM facilitators is invaluable.”
Carole Collie,
Recent AIM Participant
Read more from the Faculty of Digital Marketing
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What this concept ultimately comes down to is that what is sold...
Today’s world is a digital one, unequivocally and without a doubt. Many people live as much online, if not even more, as they do in the physical realm. What this means for businesses is that 63% of customer journeys, regardless of where the final purchase is made, begin online.
If that statistic...
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