The Mini MBA in Digital Marketing empowers business leaders with the skills needed to evolve their business practices and adapt to changing environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)
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Summary
Where marketers and managers come to upskill and maintain their relevancy in a function that has been fundamentally transformed by the technological advances of the Digital Revolution.
Faculty description
AIM’s digital marketing courses are for professionals who want to stay ahead of this transformation, gaining the skills needed to manage campaigns, interpret data and build strategies that perform in a digital-first world.
Email, SEO, social media, paid ads, automation, and programmatic marketing are all embedded in the digital space. With such a tangible link to business success, the growing importance of digital makes it a critical knowledge set for marketers and non-marketers alike.
The Faculty of Digital Marketing, supported by partnerships with Indago Digital and the Social Media College, offers training programs at the Short Course, Vocational Qualification and Higher Education level. These digital marketing courses provide you with the skills to ensure the content marketing engine is ever-churning to create as many likes, shares and downloads as the lead funnel can handle.
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59% of marketing executives rate digital as the most important skillset, above any other area of the marketing function
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(MCKINLEY MARKETING HIRING TRENDS 2018)
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49% of organisations do not have a clearly defined digital marketing strategy.
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(Smart Insights, Managing Digital Marketing research report, 2017)
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87% of total marketing budgets will be allocated to digital by 2022
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(Criteo, Reach, Click and Conversions report, 2018)
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54% of marketing practitioners have not studied a marketing-related academic or professional qualification of any kind
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(MARKETING WEEK’S 2019 CAREER AND SALARY SURVEY)
Who should attend AIM's Digital Marketing courses?
Target Audience
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BEGINNERS AND NEWCOMERS
wanting to start a career in the digital marketing industry
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CURRENT STUDENTS
who are keen to work in the digital marketing industry in the future
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MARKETING PROFESSIONALS
who want to expand their digital skills to achieve business objectives
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DIGITAL MARKETERS
who only specialise in one area of digital and want to expand their skill set
Faculty Experts Title
AIM DIGITAL MARKETING PARTNERS
Faculty Experts
Call to Action
Download the Faculty of Digital Marketing Guide
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“The facilitator brings the content to life with real life examples, keeping us involved and interested throughout the course.”
Cara Tobin,
Recent AIM Participant
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“For somebody new to the industry that I’m in, the wealth of knowledge I gained from the AIM facilitators is invaluable.”
Carole Collie,
Recent AIM Participant
