Obtain advanced theoretical knowledge and sound practical skills to become an outstanding digital marketing practitioner.
Where marketers and managers come to upskill and maintain their relevancy in a function that has been fundamentally transformed by the technological advances of the Digital Revolution.
Email, SEO, social media, paid ads, automation, and programmatic marketing are all embedded in the digital space. With such a tangible link to business success, the growing importance of digital makes it a critical knowledge set for marketers and non-marketers alike.
The Faculty of Digital Marketing, supported by partnerships with Indago Digital and the Social Media College, offers training programs at the Short Course, Vocational Qualification, and Higher Education level. These courses provide you the skills to ensure the content marketing engine is ever-churning to create as many likes, shares, and downloads as the lead funnel can handle.
59% of marketing executives rate digital as the most important skillset, above any other area of the marketing function
49% of organisations do not have a clearly defined digital marketing strategy.
87% of total marketing budgets will be allocated to digital by 2022
54% of marketing practitioners have not studied a marketing-related academic or professional qualification of any kind
wanting to start a career in the digital marketing industry
who are keen to work in the digital marketing industry in the future
who want to expand their digital skills to achieve business objectives
who only specialise in one area of digital and want to expand their skill set
“The facilitator brings the content to life with real life examples, keeping us involved and interested throughout the course.”
“For somebody new to the industry that I’m in, the wealth of knowledge I gained from the AIM facilitators is invaluable.”