The Mini MBA in Digital Marketing empowers business leaders with the skills needed to evolve their business practices and adapt to changing environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)
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Summary
Where marketers and managers come to upskill and maintain their relevancy in a function that has been fundamentally transformed by the technological advances of the digital revolution.
Faculty description
AIM’s digital marketing courses are for professionals who want to stay ahead of this transformation, gaining the skills needed to manage campaigns, interpret data and build strategies that perform in a digital-first world.
Email, SEO, social media, paid ads, automation, and programmatic marketing are all embedded in the digital space. With such a tangible link to business success, the growing importance of digital makes it a critical knowledge set for marketers and non-marketers alike.
The Faculty of Digital Marketing, supported by a partnership with the Social Media College, offers online and on-campus training programs at the short course, Mini MBA and higher education level. These digital marketing courses provide you with the skills to ensure the content marketing engine is ever-churning to create as many likes, shares and downloads as the lead funnel can handle.
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59% of marketing executives rate digital as the most important skillset, above any other area of the marketing function
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(MCKINLEY MARKETING HIRING TRENDS 2018)
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49% of organisations do not have a clearly defined digital marketing strategy.
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(Smart Insights, Managing Digital Marketing research report, 2017)
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87% of total marketing budgets will be allocated to digital by 2022
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(Criteo, Reach, Click and Conversions report, 2018)
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54% of marketing practitioners have not studied a marketing-related academic or professional qualification of any kind
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(MARKETING WEEK’S 2019 CAREER AND SALARY SURVEY)
Who should attend AIM's Digital Marketing courses?
Target Audience
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BEGINNERS AND NEWCOMERS
wanting to start a career in the digital marketing industry
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CURRENT STUDENTS
who are keen to work in the digital marketing industry in the future
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MARKETING PROFESSIONALS
who want to expand their digital skills to achieve business objectives
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DIGITAL MARKETERS
who only specialise in one area of digital and want to expand their skill set
Faculty Experts Title
AIM DIGITAL MARKETING PARTNERS
Faculty Experts
Call to Action
Download the Digital Marketing Directory
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“The facilitator brings the content to life with real life examples, keeping us involved and interested throughout the course.”
Cara Tobin,
Recent AIM Participant
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“For somebody new to the industry that I’m in, the wealth of knowledge I gained from the AIM facilitators is invaluable.”
Carole Collie,
Recent AIM Participant
Read more from the AIM Digital Marketing Blog
Digital Marketing FAQs
What is digital marketing?
What is digital marketing?
Digital marketing refers to the strategies and technologies businesses use to promote products, services and brands through online channels. It includes social media, SEO, email campaigns, paid advertising and analytics, all of which help organisations reach and engage their audiences more effectively. AIM’s digital marketing courses provide a structured way to learn these skills, combining current industry tools with practical training that can be applied in any workplace.
Why do businesses need digital marketing?
Why do businesses need digital marketing?
Digital marketing allows businesses to connect with customers where they spend most of their time: online. It provides measurable insights, targeted reach and cost-efficient ways to drive growth. From small enterprises to large corporations, every organisation benefits from understanding how to optimise its digital presence.
AIM’s face-to-face and online digital marketing courses help professionals and business owners develop these capabilities, so their strategies deliver real, data-driven results.
How applicable is digital marketing knowledge?
How applicable is digital marketing knowledge?
Digital marketing knowledge is highly transferable across industries and roles, whether you work in retail, education, finance or government. Knowing how to communicate, analyse data and influence audiences online is a valuable advantage. Graduates of AIM’s short digital marketing courses and qualifications use their training to manage campaigns, collaborate with agencies and improve digital performance within their organisations.
How can I learn about digital marketing?
How can I learn about digital marketing?
The best way to learn digital marketing is through structured hands-on training that blends theory with real-world application. AIM offers a range of digital marketing courses, including online courses for flexible study and short courses for rapid upskilling. We deliver programs in partnership with industry leaders like Indago Digital and the Social Media College.
Can I study digital marketing courses online?
Can I study digital marketing courses online?
Yes. AIM’s online digital marketing courses offer flexible study options that let you learn from anywhere, at any time. Delivered through AIM’s interactive learning platform, these programs feature practical exercises, industry examples and self-paced modules. Online learners receive the same high-quality instruction and support as in-person participants.
What will I learn in a digital marketing course?
What will I learn in a digital marketing course?
Students in AIM’s digital marketing courses learn how to design, implement and measure effective marketing campaigns. Topics include social media management, SEO, content marketing, email campaigns and analytics. You can also gain strategic skills in digital branding, consumer engagement and marketing automation. With AIM, you can gain the confidence to lead digital initiatives in any organisation.
What are the career outcomes of studying digital marketing courses?
What are the career outcomes of studying digital marketing courses?
Graduates of AIM’s digital marketing courses can pursue roles such as Digital Marketing Specialist, Content Strategist, Social Media Manager, SEO Consultant or Campaign Coordinator. You can also use your new skills to improve your organisation’s marketing performance or to start your own consultancy or freelance business.
What types of professional development courses does AIM offer?
What types of professional development courses does AIM offer?
AIM provides a comprehensive range of programs to help professionals build practical skills and stay competitive. Within the Faculty of Digital Marketing, participants can choose from short courses for targeted digital upskilling, online courses for self-paced learning and the Mini MBA for developing advanced strategic and leadership capability. AIM provides a comprehensive range of programs to help professionals build practical skills and stay competitive. Within the Faculty of Digital Marketing, participants can choose from short courses for targeted digital upskilling, online courses for self-paced learning and the Mini MBA for developing advanced strategic and leadership capability.
