What is a Microcredential?
Microcredentials are certifications of assessed competency in high-demand skills and knowledge areas that are industry-recognised and can be achieved in shorter timeframes than other AQF award qualifications. Built from the individual units of Vocational Qualifications, AIM Microcredentials give you the opportunity to focus your study and upskill only in the area aligned to your goals.
Your Microcredential can stand alone as an independant credential or be used as recognition towards an AIM Vocational Qualification.
Progress through your unit in 8-weeks of self paced access
Test and demonstrate your understanding of curriculum with an online facilitator-marked assessment
Complete your study and gain a highly recognised and respected credential
Leverage your Microcredential with current and future employers to demonstrate your skills and commitment to development
Is this Microcredential right for you?
This course is essential for anyone who is using social media to promote a business, product, or service and is wanting to learn the skills for developing effective social media ad campaigns. This includes:
- Marketing professionals: Social media advertising is an essential component of marketing today. Marketers need to have a thorough understanding of how to create effective social media ad campaigns that will allow businesses and organisations to reach a larger audience, increase engagement rates, and achieve measurable results.
- Business owners: Business owners who want to promote their products or services on social media platforms can benefit from taking a course in paid social media advertising to learn how to create effective ad campaigns that reach their target audience.
- Social media managers: Social media managers are responsible for managing a company’s social media presence, and understanding how to create effective social media ads is a crucial part of their job.
Learn it. Earn it. Share it.
Upon successful completion of the Microcredential in Mastering Social Media Advertising, share your Microcredential on LinkedIn and other digital platforms to display your growing professional value to current and future employers.
Online Delivery Mode
Online Study - 8 weeks
This microcredential is delivered fully online through the myAIM learning platform to provide interactive learning content, support forums, and access to live virtually delivered seminars, drop-in coaching sessions, and assessment workshops, all completely online.
Designed to accommodate the schedule of fulltime working professionals, this Microcredential is highly accessible and provides a self-paced learning experience for participants.
This unit is accredited and forms a pathway into the Diploma of Social Media Marketing. Upon successful completion of this Microcredential you can receive a credit and reduce the price and time to complete the full Diploma Qualification.
Access to materials for 8 weeks and it is recommended that students commit approximately 7-8 hours per week to developing their competency through a range of learning, work-based skills testing and assessment activities.
Within the AIM assessment model, competency is demonstrated through answering knowledge questions and completing workplace-based practical assessment tasks.
These tasks may include the need to utilise workplace-based activities involving others or participation in role plays.