You can specialise your Mini MBA in Sales to ensure your unique training needs are met and you are enabled to meet your personal career goals. Having captured the essential knowledge of the core Mini MBA, you will unlock access to any two short courses from AIM’s Faculty of Sales. Return to the office informed, enabled, and ready to lead.
Where salespeople and representatives develop their ability to successfully diagnose the specific needs of their client and communicate how their product or service is the ideal solution to satisfy these needs.
Advances in digital technology and the increased accessibility of information have dramatically changed the buying journey over the last 10 years. Buyers are more informed, with a wealth of information constantly at their fingertips, and are only engaging salespeople much later in the decision-making process. However, with vastly more information comes greater choice and decision complexity, which creates precise opportunities for clever salespeople.
The Faculty of Sales, in partnership with RAIN Group, will enable you with the technical skills to take advantage of these opportunities, as well as an articulation pathway for becoming a sales leader.
80% of customers say that the experience a company provides is as important as its products or services
32% of consumers say they will walk away from a brand they love after just one bad experience
57% of the purchase decision is now complete before a customer even calls a supplier
Sales leadership is one of the top 10 most in-demand technical skills
that need to ensure business objectives are successfully met
who want to expand their skills to better negotiate and win sales
who wish to better coach and mentor the members of their team
seeking a wholistic understanding of the sales funnel to best support sales goals
“The facilitator brings the content to life with real life examples, keeping us involved and interested throughout the course.”
“For somebody new to the industry that I’m in, the wealth of knowledge I gained from the AIM facilitators is invaluable.”