To secure resources, communicating the value of any project in a compelling and considered way is essential to gain the support of decision makers. Any kind of innovation or new idea can be challenging to bring to life, but a watertight business case will give you the best chance of success.
The Develop a Compelling Business Case course from AIM outlines a step-by-step approach to putting together a strong business case. From analysing the variables (timelines, costs, risks vs return) all the way to an implementation plan, learn how to showcase your idea for maximum impact.
Is this course right for you?
If your current or future role requires you to develop business cases for senior executives or board approval, then this is the ideal course for you.
Learning Outcomes
Upon completion of this course you’ll be able to:
- Understand the purpose and content of a business case as it applies in different contexts
- Apply industry-best practice steps for developing a business case that explains rationale to senior leaders and stakeholders
- Quantify the various benefits of undertaking a project or task and interpret the appropriate financial data including costs, budgets and estimates for completion
- Develop strong, multi-dimensional and objective-driven submissions that drive consistent rates of approval and are presented in an appropriate format
For the full 2-day agenda download the expanded Develop a Compelling Business Case Course Guide
Upcoming Courses
Upcoming Virtual Courses
Team Training
The Develop a Compelling Business Case Short Course can be delivered as a Closed Cohort to ensure consistency, alignment, and immediate application in your workplace.
Bring your team together for a shared learning experience that delivers stronger engagement and a cost-effective, scalable solution for upskilling your workforce.
Delivery Modes
On-Campus Workshop – 1 day face-to-face workshop
The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.
Unless otherwise noted, AIM's On-Campus Short Courses begin promptly at 9:00 am and finish no later than 5:00 pm (Local Time).
Virtual Classroom - 1 day virtual session
Utilising highly accessible digital capabilities, virtual classrooms provides the benefits of live learning — working with peers, asking questions with immediate answers from facilitators, and stimulating deeper discussions — with the flexibility of online learning.
AIM's Virtual Short Courses begin at 9:00 am and finish no later than 5:00 pm (AEDT/AEST).
Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.
AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.
Find out more about AIM's Training Solutions for Organisations
Learn it. Earn it.
Share it.
By completing AIM’s Develop a Compelling Business Case course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your certificate or share it electronically to demonstrate your ever-growing value to employers and peers.
Other Information
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
All students receive:
- Comprehensive course notes
On-campus students receive:
- Morning tea, lunch and afternoon tea
- Internet access
- Please advise AIM when booking if you have any dietary or accessibility requests.
Virtual students will require the following:
- Computer or mobile device
- An internet connection (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
Our Facilitators
AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task.
Who is better placed to teach the art and science of management than those with current, daily real-world experience?
FAQs
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Covering topics from leadership and professional development, articles help professionals stay current, build capability, and succeed in a rapidly changing world.

