Key Account Management
Selling to existing accounts is one of the biggest untapped opportunities for revenue growth. In fact, top performers in strategic account management experience significantly greater revenue growth, profit growth, and year-over-year client satisfaction. Our Strategic Account Management training teaches you how to grow existing accounts by fostering relationships with key buying influencers across an organization as well as keeping the competition at bay.
Who is this course right for?
If you would like to obtain the critical skills and knowledge needed to turn account growth opportunities into account growth realities, this program is for you.
Learning Outcomes
Upon completion of this course you’ll be able to:
- Build strategies for strategic account management, including penetrating, expanding, and protecting strategic accounts
- Construct a strategic account team poised to maximize success
- Lead value discovery sessions with internal teams and accounts for the purpose of value connection and co-creation
- View needs from the buyer’s perspective to strengthen and deepen value for accounts
- Assess strategic account management success, and determine whether they need to stay the course, pivot, or otherwise adjust the strategy
- Build account plans that actually work and result in revenue growth, deeper relationships, and overall account success
> See the full agenda for Key Account Management in our expanded Course Guide
Upcoming Dates and Session Times
9:00 AM - 5:00 PM (AEDT)
9:00 AM - 5:00 PM (AEDT)
Learn it. Earn it. Share it.
By completing AIM’s Key Account Management course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your certificate or share it electronically to demonstrate your ever-growing value to employers and peers.
Delivery mode
Virtual Classroom - 1 day of virtual sessions
This course is delivered online through virtual classrooms where facilitators and students can present course materials, engage and interact with one another, and work in groups together. Sessions are hosted on Zoom, providing a live, synchronous setting with a facilitator and a support co-host.
Utilising highly accessible digital capabilities, AIM’s virtual learning series provides all the benefits of classroom workshops — working with peers, asking questions with immediate answers from facilitators, and stimulating deeper discussions — with the flexibility of online learning.
The key benefits of virtual study include being time efficient, with content delivered in bite-sized chunks, the ability to participate from any location, and the capability to be recorded for later review.
AIM's Virtual Short Courses begin at 9:00 am and finish no later than 5:00 pm (AEDT/AEST).
Closed Cohorts
Complete this training as a closed cohort to ensure consistency, alignment, and immediate application in the workplace. Bring your team together for a shared learning experience that delivers stronger engagement and a cost-effective, scalable solution for upskilling your workforce.
> Find out more about running Key Account Management as a Closed Cohort.
Additional Information
What's Included?
- Downloadable course notes
- Downloadable tools and resources
Students will require the following:
- Computer or mobile device
- An internet connection (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
In Partnership With
About RAIN Group
As an industry-leading sales training company, RAIN Group have an acute understanding of the key challenges faced by business leaders in driving revenue growth and meeting the expectations of multiple stakeholders. RAIN Group has been named as one of Selling Power’s Top 20 Sales Training Companies list for consecutive years.
Our Facilitators
AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?
Our motto: By managers, for managers.
In-House Training Solutions
Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.
AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.
> Find out more about AIM's Training Solutions for Organisations
