“The facilitator brings the content to life with real life examples, keeping us involved and interested throughout the course.”
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Key Account Management
Selling to existing accounts is one of the biggest untapped opportunities for revenue growth. In fact, top performers in strategic account management experience significantly greater revenue growth, profit growth, and year-over-year client satisfaction. Our Strategic Account Management training teaches you how to grow existing accounts by fostering relationships with key buying influencers across an organization as well as keeping the competition at bay.
Who is this course right for?
If you would like to obtain the critical skills and knowledge needed to turn account growth opportunities into account growth realities, this program is for you.
Learning Outcomes
Upon completion of this course you’ll be able to:
- Build strategies for strategic account management, including penetrating, expanding, and protecting strategic accounts
- Construct a strategic account team poised to maximize success
- Lead value discovery sessions with internal teams and accounts for the purpose of value connection and co-creation
- View needs from the buyer’s perspective to strengthen and deepen value for accounts
- Assess strategic account management success, and determine whether they need to stay the course, pivot, or otherwise adjust the strategy
- Build account plans that actually work and result in revenue growth, deeper relationships, and overall account success
> See the full agenda for Key Account Management in our expanded Course Guide
Upcoming Dates and Session Times for Key Account Management
Virtual Learning Sessions
July 11
9:00 AM - 5:00 PM (AEST)
9:00 AM - 5:00 PM (AEST)
Virtual Learning Sessions
August 15
9:00 AM - 5:00 PM (AEST)
9:00 AM - 5:00 PM (AEST)
Virtual Learning Sessions
September 12
9:00 AM - 5:00 PM (AEST)
9:00 AM - 5:00 PM (AEST)
Virtual Learning Sessions
October 17
9:00 AM - 5:00 PM (AEDT)
9:00 AM - 5:00 PM (AEDT)
Virtual Learning Sessions
November 14
9:00 AM - 5:00 PM (AEDT)
9:00 AM - 5:00 PM (AEDT)
Virtual Learning Sessions
December 12
9:00 AM - 5:00 PM (AEDT)
9:00 AM - 5:00 PM (AEDT)
Cara Tobin,
Recent AIM Participant
Additional Information
What's Included?
- Downloadable course notes
- Downloadable tools and resources
Students will require the following:
- Computer or mobile device
- An internet connection (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money
In Partnership with RAIN Group
About RAIN Group
As an industry-leading sales training company, RAIN Group have an acute understanding of the key challenges faced by business leaders in driving revenue growth and meeting the expectations of multiple stakeholders. RAIN Group has been named as one of Selling Power’s Top 20 Sales Training Companies list for consecutive years.
Our Facilitators
AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?
Our motto: By managers, for managers.
In-House Training Solutions
Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.
AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.
