Learning Outcomes

Upon completion of this course you’ll be able to:

  • Build strategies for strategic account management, including penetrating, expanding, and protecting strategic accounts
  • Construct a strategic account team poised to maximize success
  • Lead value discovery sessions with internal teams and accounts for the purpose of value connection and co-creation
  • View needs from the buyer’s perspective to strengthen and deepen value for accounts
  • Assess strategic account management success, and determine whether they need to stay the course, pivot, or otherwise adjust the strategy
  • Build account plans that actually work and result in revenue growth, deeper relationships, and overall account success

Upcoming Dates and Session Times for Key Account Management

Virtual Learning Sessions
February 14
9:00 AM - 5:00 PM (AEDT)
Virtual Learning Sessions
March 22
9:00 AM - 5:00 PM (AEDT)
Virtual Learning Sessions
May 23
9:00 AM - 5:00 PM (AEST)
Virtual Learning Sessions
June 13
9:00 AM - 5:00 PM (AEST)

Additional Information

What's Included?


  • Downloadable course notes
  • Downloadable tools and resources


Students will require the following:


  • Computer or mobile device
  • An internet connection (broadband/4G+ recommended)
  • Speakers and a microphone
  • A webcam

Payment Options

We require full payment to be made upfront prior to attending the training. Payment options we offer include:

  • Credit Card (Visa/MasterCard/Amex)
  • Direct Deposit (EFT)
  • Purchase Order
  • Payment Plan - zipMoney

If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money

In Partnership with RAIN Group

About RAIN Group

As an industry-leading sales training company, RAIN Group have an acute understanding of the key challenges faced by business leaders in driving revenue growth and meeting the expectations of multiple stakeholders.  RAIN Group has been named as one of Selling Power’s Top 20 Sales Training Companies list for consecutive years.

Key Account Management

4.50 out of 5
from over 115 participants

Our Facilitators

AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?

Our motto: By managers, for managers.

In-House Training Solutions

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AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.

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