LinkedIn Marketing Strategy
As the gold standard in social media for professional networks, LinkedIn can transform how businesses communicate and collaborate with each other.
LinkedIn marketing is all about using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, and creating strategy on how to share content, and drive traffic to your website. LinkedIn is an integral part of many successful marketing strategies today because of how effective it is in expanding professional networks
Learning Outcomes
Upon completion of this course, you will be able to:
- Understand the key to LinkedIn profiles that attracts views
- Use your profile as a way to engage prospective customers
- Create and execute a LinkedIn content strategy
- Build your personal brand’s authority and reputation to increase trust
- Identify new clients and new business opportunities
- Get discovered through organic LinkedIn searches
- Access tools and templates to maximise efficiency
- Establish business pages that attract engaged audiences
- Develop a network of ambassadors who promote your services
> See the full 1 day agenda for LinkedIn Marketing Strategy in our expanded Course Guide
Upcoming Courses
Learn it. Earn it. Share it.
By completing AIM’s LinkedIn Marketing Strategy course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your industry-recognised certificate of attainment or share electronically to demonstrate your ever-growing value to employers and peers.
Delivery mode
On-Campus Workshops – 1 day face-to-face workshops
The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.
Virtual Classroom - 1 day virtual session
Utilising highly accessible digital capabilities, virtual classrooms provides the benefits of live learning — working with peers, asking questions with immediate answers from facilitators, and stimulating deeper discussions — with the flexibility of online learning.
Unless otherwise noted, AIM's On-Campus Short Courses begin promptly at 9:00 am and finish no later than 5:00 pm (Local Time).
AIM's Virtual Short Courses begin at 9:00 am and finish no later than 5:00 pm (AEDT/AEST).
Closed Cohorts
Complete this training as a closed cohort to ensure consistency, alignment, and immediate application in the workplace. Bring your team together for a shared learning experience that delivers stronger engagement and a cost-effective, scalable solution for upskilling your workforce.
> Find out more about running LinkedIn Marketing Strategy as a Closed Cohort.
Additional Information
What's Included?
All students receive:
- Comprehensive course notes
On-campus students receive:
- Morning tea, lunch and afternoon tea
- Internet access
Please advise AIM when booking if you have any dietary or accessibility requests.
Virtual students will require the following:
- Computer or mobile device
- An internet connection (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
In Partnership With
Social Media College (SMC) is where the world goes to study social media.
Since 2014, SMC has delivered a wide variety of market-leading short courses, including face-to-face workshops and online self-paced options as well as the Diploma of Social Media Marketing, the first nationally recognised qualification governed by the Australian Government’s ASQA. All are designed in close collaboration with globally renowned social media experts.
Our Facilitators
AIM's short course facilitators are experienced Digital Marketers with decades of combined experience in social media, and more specifically, LinkedIn marketing. They are industry leaders with a robust mix of academic and practical expertise.
Coming from large agency backgrounds and working across a multitude of clients, you can expect to learn the best skills from professionals, who work on LinkedIn marketing strategies on a daily basis for real-world businesses.
In-House Training Solutions
Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.
AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.
> Find out more about AIM's Training Solutions for Organisations
