Social Media Strategy
Strategy is important because resources to achieve goals are usually limited, and we want to make the best use of them. Strategy involves setting goals and priorities, working out what needs to be done, and using your resources effectively to achieve those goals.
Your social media strategy is the foundation for your social media plan. It will help you build a strong, focused and active presence online. Knowing who your audience is and the best platforms to engage with them will enable you to provide meaningful content that meets your audience's needs. Your strategy will help you to make informed decisions, adapt and stay relevant in the dynamic and fast-changing world of social media.
Is this course right for you?
This course is ideal for individuals, social media agencies, freelancers and small to medium-sized businesses seeking to better understand the principles, opportunities and challenges of social media.
Elevate your career and save 20% when you bundle this course with Email Marketing as part of AIM's Digital Marketing Bundle.
Start saving on training in 3, 2, 1… Build your skills with AIM’s practical, industry-relevant programs and unlock savings of up to $100 when you enrol before 30 September. Claim your discount code today and take the next step in your professional development.
Learning Outcomes
Upon completion of this course, you will be able to:
- Understand audience/ buyer stages and their impact on strategy and content
- Put your social media strategy in the context of your organisation or personal brand
- Conduct a social media audit on your existing presence
- Assess consistency, performance, SEO, brand, and competitors
- Write objectives and KPIs that drive and measure performance
- Develop audience personas and choose the correct channel to target with relevant content
- Choose the right platform to suit your organisation or personal brand.
- Understand content categories, purpose, and formats
- Collaborate with your audience and influencers for greater engagement
- Plan in detail for budget, resourcing, and management
- Analyse data metrics to gain insights and continuously improve
Team Training
The Social Media Strategy Short Course can be delivered as a Closed Cohort to ensure consistency, alignment, and immediate application in your workplace.
Bring your team together for a shared learning experience that delivers stronger engagement and a cost-effective, scalable solution for upskilling your workforce.
Delivery Modes
Virtual Classroom - 1-day virtual session
Utilising highly accessible digital capabilities, virtual classrooms provide the benefits of live learning — working with peers, asking questions with immediate answers from facilitators, and stimulating deeper discussions, with the flexibility of online learning.
AIM's Virtual Short Courses begin at 9:00 am and finish no later than 5:00 pm (AEDT/AEST).
Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.
AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.
Find out more about AIM's Training Solutions for Organisations
Learn it. Earn it.
Share it.
By completing AIM’s Social Media Strategy course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your certificate or share it electronically to demonstrate your ever-growing value to employers and peers.
Course Video Overview
This overview video provides a clear introduction to Social Media Strategy, outlining the key learning outcomes, structure, and practical benefits.
It’s designed to help you understand how the program will support your professional development and contribute to your success.
Other Information
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
All students receive:
- Comprehensive course notes
Virtual students will require the following:
- Computer or mobile device
- An internet connection (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
In Partnership With
Social Media College (SMC) is where the world goes to study social media.
Since 2014, SMC has delivered a wide variety of market-leading short courses, including face-to-face workshops and online self-paced options as well as the Diploma of Social Media Marketing, the first nationally recognised qualification governed by the Australian Government’s ASQA. All are designed in close collaboration with globally renowned social media experts.
Our Facilitators
AIM's short course facilitators are experienced Social and Digital Marketers with decades of combined experience in social media marketing. They are industry leaders with a robust mix of academic and practical expertise.
Coming from large agency backgrounds and working across a multitude of clients, you can expect to learn the best skills from professionals, who work across a variety of social media platforms on a daily basis for real-world businesses.
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