Understanding Digital Marketing
The value of understanding digital marketing extends beyond theory; it emphasises practical application.
In today’s digital age, having a strong grasp of digital marketing is crucial for online success. Understanding digital marketing enables you to think strategically about your online presence, create compelling content, and continually improve your strategies by measuring and analysing results.
By gaining hands-on experience with the latest digital marketing tools and technologies, you can implement your knowledge and witness tangible outcomes for your business. Whether you are starting your journey in digital marketing or seeking to update your skills, grasping digital marketing concepts will unlock your potential and help you achieve your goals in the online realm.
Is this course right for you?
This course is ideal for individuals in non-marketing or traditional marketing roles seeking to understand the fundamental principles, channels and challenges faced by modern marketers in today’s digital environment.
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Learning Outcomes
After you’ve completed this one-day virtual or on-campus workshop, you’ll learn the essential skills to become a digital marketing specialist:
- Develop effective digital marketing strategies that align with business goals and objectives
- Use a variety of digital marketing channels and tactics, (e.g., social media marketing, email marketing)
- Measure the effectiveness of digital marketing campaigns and use data-driven insights to optimise performance
- Create and implement digital marketing campaigns across various platforms and channels
- Analyse customer behavior and how it impacts digital marketing strategy
- Create engaging, effective, and targeted digital marketing content
- Stay up-to-date on the latest trends and innovations to stay ahead of the competition
Team Training
The Understanding Digital Marketing Short Course can be delivered as a Closed Cohort to ensure consistency, alignment, and immediate application in your workplace.
Bring your team together for a shared learning experience that delivers stronger engagement and a cost-effective, scalable solution for upskilling your workforce.
Delivery Modes
Virtual Classroom - 1-day virtual session
Utilising highly accessible digital capabilities, virtual classrooms provide the benefits of live learning — working with peers, asking questions with immediate answers from facilitators, and stimulating deeper discussions — with the flexibility of online learning.
AIM's Virtual Short Courses begin at 9:00 am and finish no later than 5:00 pm (AEDT/AEST).
Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.
AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.
Find out more about AIM's Training Solutions for Organisations
Learn it. Earn it.
Share it.
By completing AIM’s Understanding Digital Marketing course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your certificate or share it electronically to demonstrate your ever-growing value to employers and peers.
Course Video Overview
This overview video provides a clear introduction to Understanding Digital Marketing, outlining the key learning outcomes, structure, and practical benefits.
It’s designed to help you understand how the program will support your professional development and contribute to your success.
Other Information
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
All students receive:
- Comprehensive course notes
Virtual students will require the following:
- Computer or mobile device
- An internet connection (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
In Partnership With
Social Media College (SMC) is where the world goes to study social media.
Since 2014, SMC has delivered a wide variety of market-leading short courses, including face-to-face workshops and online self-paced options as well as the Diploma of Social Media Marketing, the first nationally recognised qualification governed by the Australian Government’s ASQA. All are designed in close collaboration with globally renowned social media experts.
Our Facilitators
AIM's short course facilitators are experienced Social and Digital Marketers with decades of combined experience in social media marketing. They are industry leaders with a robust mix of academic and practical expertise.
Coming from large agency backgrounds and working across a multitude of clients, you can expect to learn the best skills from professionals, who work across a variety of social media platforms on a daily basis for real-world businesses.
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