Search Engine Optimisation (SEO) Strategy and Implementation
Search Engine Optimisation (SEO) is a critical part of digital marketing, helping businesses to improve their visibility and attract more organic traffic from search engines. This one-day workshop will teach you how to create and implement effective SEO strategies to help businesses rank higher in search engine results pages (SERPs).
You will learn about the key principles of SEO, including keyword research, on-page optimisation, technical SEO, content creation, link building, local SEO, and advanced SEO strategies. Additionally, you will learn how to measure and analyse the results of your SEO efforts using various tools and resources. By the end of this course, you will have the knowledge and skills to create effective SEO strategies and implement them to achieve better search engine visibility and drive more organic traffic to websites.
Is this course right for you?
If you’re in a non-marketing or traditional marketing role and need to understand the basic principles, channels and challenges a modern marketeer faces in today’s digital world.
Learning Outcomes
Upon completion of this course you will be able to:
- Implement effective SEO strategies that drive more leads and sales, lead to a better return on investment (ROI)
- Optimise websites for search engines and users
- Build brand credibility
- Help businesses to stay ahead of the competition and attract more customers
- Understand how online consumers behave, including how they search for products and ;services
Upcoming Courses
Learn it. Earn it. Share it.
By completing AIM’s Search Engine Optimisation (SEO) Strategy and Implementation course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your industry-recognised certificate of attainment or share electronically to demonstrate your ever-growing value to employers and peers.
Delivery mode
On-Campus Workshop – 1 day face-to-face workshop
The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.
Virtual Classroom - 1 day virtual session
Utilising highly accessible digital capabilities, virtual classrooms provides the benefits of live learning — working with peers, asking questions with immediate answers from facilitators, and stimulating deeper discussions — with the flexibility of online learning.
Additional Information
What's Included?
All students receive:
- Comprehensive course notes
On-campus students receive:
- Morning tea, lunch and afternoon tea
- Internet access
Please advise AIM when booking if you have any dietary or accessibility requests.
Virtual students will require the following:
- Computer or mobile device
- An internet connection (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
In Partnership With
Social Media College (SMC) is where the world goes to study social media.
Since 2014, SMC has delivered a wide variety of market-leading short courses, including face-to-face workshops and online self-paced options as well as the Diploma of Social Media Marketing, the first nationally recognised qualification governed by the Australian Government’s ASQA. All are designed in close collaboration with globally renowned social media experts.
Our Facilitators
AIM's short course facilitators are experienced Digital Marketers with decades of combined experience in social media, and more specifically, LinkedIn marketing. They are industry leaders with a robust mix of academic and practical expertise.
Coming from large agency backgrounds and working across a multitude of clients, you can expect to learn the best skills from professionals, who work on LinkedIn marketing strategies on a daily basis for real-world businesses.
In-House Training Solutions
Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.
AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.
