Scentia Acquires Open Door Coaching to Expand Leadership Development Capabilities
Scentia is pleased to announce it has signed an agreement to acquire Open Door Coaching, a respected leader in executive coaching and leadership development. The acquisition is expected to be completed by Scentia’s Australian Institute of Management (AIM) by 20th August 2025.
This strategic move strengthens Scentia’s commitment to coaching excellence and expands its ability to deliver high-impact leadership programs across Australasia. Open Door Coaching will be progressively integrated into the Institute of Executive Coaching and Leadership (IECL), Scentia’s coaching arm, ensuring continuity of service and enhanced offerings for clients.
“We’re excited to welcome Open Door Coaching into the Scentia group,” said Martin Mercer, CEO of Scentia. “Their legacy of quality, innovation, and impact in the coaching space aligns perfectly with our work in empowering leaders and organisations.”
As part of the transition, Open Door Coaching founder Natalie Ashdown will take on a new role as Head of Enterprise Solutions and Market Growth at IECL. She will lead corporate product development, client engagement, enterprise sales, and market development.
Clients of Open Door Coaching can expect seamless continuity in services, with expanded support and access to IECL’s established frameworks. Scentia remains committed to preserving the values and excellence that have defined Open Door Coaching’s success.
