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The Digital Fundamentals (Online) short course provides a high-level understanding of the drivers of the digital economy, associated technologies, and introduces practical approaches to implementing these concepts in operational and leadership contexts. (Self-paced, 6 Months Continuous Access)
New Technology Short Course!
The Email Marketing short course allows you to go deeper into segmentation, lead magnets, and metrics. (1 Day)
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The LinkedIn Marketing Strategy course give you the tools to create an engaging marketing strategy, identify key connections, and maximise sales. (1 Day)
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The Microcredential in Marketing Management from AIM Business School introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise effective business systems and practices to achieve an organisation’s objectives. (Online, 7 Weeks)
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The Microcredential in Mastering Social Media Advertising is for any digital marketer who is looking to step-up and excel in their capabilities, to utilise social media as a valuable channel to drive personal and organisational success. (Online, 8 Weeks)
The Microcredential in Strategic Social Media Marketing is essential for anyone who is using social media to promote a business, product, or service and is wanting to learn the skills for developing and implementing a social media strategy. (Online, 8 Weeks)
The SEO & Content short course will help you master the basics of SEO and optimise your content to rank higher on search engines. (1 Day)
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The Social Media Strategy short course provides you with the knowledge and skills to develop a comprehensive, effective and impactful social media strategy. (1 Day)
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The Understanding Digital Marketing short course will introduce you to the core components of digital marketing. (1 Day)