AI-Enabled Sales Professional
The Sales environment is changing. Customers have greater access to information and tools to research and assess potential solutions, so Sales professionals need to add value beyond what customers can discover themselves. They also face growing pressure to work efficiently, manage more information and progress complex opportunities with discipline.
AI can improve research, preparation, analysis, communication and follow-through. Yet effective selling still depends on understanding customer problems, engaging stakeholders and applying commercial judgement. Modern Sales requires strong Sales capability and practical AI skills.
AI-Enabled Sales Professional brings core Sales capability and practical AI use together in a pre-mapped three-week Guided Pathway.
Through sequenced online learning, facilitated practice and workplace application, participants strengthen opportunity prioritisation and qualification, discovery, stakeholder engagement, value communication and opportunity progression while learning where AI can support the work.
They apply each stage to relevant Sales situations, develop a repeatable AI-enabled workflow and build the capability to make stronger Sales decisions that support commercial outcomes. Upon completion, each participant will be AIM Certified as an AI-Enabled Sales Professional.
Is this course right for you?
This course is designed for non-technical Sales professionals, from those building stronger Sales foundations to experienced practitioners improving how they use AI across everyday Sales work.
It suits people responsible for identifying and developing sales opportunities, preparing for customer conversations, understanding customer needs, engaging stakeholders, communicating value and progressing opportunities across new and existing accounts. This includes Sales Development Representatives, Account Executives, Business Development Managers, Key Account Managers and Sales Managers. Participants should have foundational AI skills, gained through at least one AIM AI Short Course or Online Course, equivalent training or relevant experience.
Guided Pathway
Combine facilitator-led virtual workshops, interactive self-paced learning and structured workplace application, with each stage building on the last. Develop the skills needed to succeed in your role or outcome through a development journey that brings together skills from multiple capability areas.
A Structured Journey Over Multiple Weeks
The program alternates between online self-paced learning and virtual facilitated workshop, giving you a structured pathway to progressively build your capability.
When the scheduled program is complete, your online modules remain available for six months so you can return to the learning and reinforce key concepts when needed.
Online Self-Paced Learning Modules
60 – 120 minutes per week
Build essential knowledge and provide simulated guided sales and AI-enabled practice which can be queried and validated in the work context.
Virtual Facilitated Workshops
2 hours per week
Bring that learning to life through shared simulations, peer challenge, facilitator coaching and supported transfer to a relevant sales situation. This approach keeps learning active, workplace-focused and progressively builds learners’ confidence, judgement and independence.
Start saving on training in 3, 2, 1… Build your skills with AIM’s practical, industry-relevant programs and unlock savings of up to $200 when you enrol before 30 September. Claim your discount code today and take the next step in your professional development.
Learning Outcomes
- Identify how AI is changing sales work and where human judgement, empathy and commercial insight remain essential
- Prioritise and qualify sales opportunities using commercial judgement, customer evidence and AI-supported insight
- Use AI to support research, qualification, discovery, stakeholder engagement, communication and opportunity progression while maintaining authenticity and trust
- Diagnose customer needs, qualify opportunities and identify the problems that matter most through effective discovery, questioning and analysis
- Translate customer insight into relevant value propositions, stakeholder strategies and next-best actions that support opportunity progression
- Use AI to challenge assumptions, identify information gaps and strengthen commercial judgement while retaining accountability for decisions
- Evaluate AI outputs responsibly by validating information, challenging assumptions and maintaining accountability for commercial decisions and customer outcomes
Team Training
The AI-Enabled Sales Professional Short Course can be delivered as Group Training to ensure consistency, alignment, and immediate application in your workplace.
Bring your team together for a shared learning experience that delivers stronger engagement and a cost-effective, scalable solution for upskilling your workforce.
Delivery Modes
Combine facilitator-led virtual workshops, interactive self-paced learning and structured workplace application, with each stage building on the last. Develop the skills needed to succeed in your role or outcome through a development journey that brings together skills from multiple capability areas.
Learn it. Earn it.
Share it.
By completing AIM’s AI-Enabled Sales Professional course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your certificate or share it electronically to demonstrate your ever-growing value to employers and peers.
Other Information
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
Pre-requisites
Suitable for early-career and experienced Sales professionals. Participants should have foundational AI skills through completing at least one AIM Short Course or Online Course in AI or similar training.
Students will receive:
- Downloadable course notes, digitally fillable
- Downloadable tools and resources
- Free access to 3 x Online Short Courses valued at $3,475:
Virtual students will require the following:
- Access to a company-provided, enterprise-licensed generative AI tool, such as ChatGPT, Claude, Copilot or Gemini, is highly recommended.
- Computer or mobile device
- An internet connection
- (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
Our Facilitators
AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task.
Who is better placed to teach the art and science of management than those with current, daily real-world experience?
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