Learning Outcomes

Upon completion of this course you will be able to:

  • Understand buyer stages and their impact on strategy and content
  • Put your social media strategy in the context of your organisation or personal brand
  • Conduct a social media audit on your existing presence
  • Assess consistency, performance, SEO, brand, and competitors
  • Write objectives and KPIs that drive and measure performance
  • Develop audience personas to target with relevant content
  • Choose the right channel to suit your organisation or personal brand
  • Understand content categories, purpose, and formats
  • Collaborate with your audience and influencers for greater engagement
  • Plan in detail for budget, resourcing, and management
  • Analyse data metrics to gain insights and continuously improve

> See the full agenda for Social Media Strategy (Virtual) in our expanded Course Guide 

Upcoming Dates and Session Times for Social Media Strategy (Virtual)

Virtual Learning Sessions
February 7
9:30 AM - 11:30 AM (AEDT)
February 9
9:30 AM - 11:30 AM (AEDT)
February 14
9:30 AM - 11:30 AM (AEDT)
February 16
9:30 AM - 11:30 AM (AEDT)

Delivery Mode

Virtual Classroom - Delivered in four 120 minute virtual sessions

This course is delivered online through virtual classrooms where facilitators and students can present course materials, engage and interact with one another, and work in groups together. Sessions are hosted on Zoom, providing a live, synchronous setting with a facilitator and a support co-host.

Utilising highly accessible digital capabilities, AIM’s virtual learning series provides all the benefits of classroom workshops — working with peers, asking questions with immediate answers from facilitators, and stimulating deeper discussions — with the flexibility of online learning.

The key benefits of virtual study include being time efficient, with content delivered in bite-sized chunks, the ability to participate from any location, and the capability to be recorded for later review.

Additional Information

What's Included?


  • Downloadable course notes
  • Downloadable tools and resources


Students will require the following:


  • Computer or mobile device
  • An internet connection (broadband/4G+ recommended)
  • Speakers and a microphone
  • A webcam

Payment Options

We require full payment to be made upfront prior to attending the training. Payment options we offer include:

  • Credit Card (Visa/MasterCard/Amex)
  • Direct Deposit (EFT)
  • Purchase Order
  • Payment Plan - zipMoney

If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money

Social Media Strategy (Virtual)

4.55 out of 5
from over 11 participants

Our Facilitators

AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task. Who is better placed to teach the art and science of management than those with current, daily real-world experience?

Our motto: By managers, for managers.