Digital Marketing Bundle

Upon completion of this course, you will be able to:

• Understand audience/ buyer stages and their impact on strategy and content
• Put your social media strategy in the context of your organisation or personal brand
• Conduct a social media audit on your existing presence
• Assess consistency, performance, SEO, brand, and competitors
• Write objectives and KPIs that drive and measure performance
• Develop audience personas and choose the correct channel to target with relevant content
• Choose the right platform to suit your organisation or personal brand.
• Understand content categories, purpose, and formats
• Collaborate with your audience and influencers for greater engagement
• Plan in detail for budget, resourcing, and management
• Analyse data metrics to gain insights and continuously improve

> See the full 1 day agenda for Digital Marketing Bundle in our expanded Course Guide

Upon completion of this course, you will be able to:

• Understand what email marketing is, why it’s beneficial to your organisation and the advantages of incorporating it into your marketing strategy
• Learn the different types of email you can send, as well as leading software to set up, design, test and send campaigns
• Learn the key features of email automation and how to align them to your email campaigns
• Develop an email marketing strategy including segmentation, objectives, timing and content
• Build your email list quickly using lead magnets on your landing pages and website.
• Understand how to avoid emails being sent to spam and promotional folders.
• Design engaging emails, including subject lines, personalisation, trigger words, calls to action and more
• Understand the impact of A/B, split and deliverability testing on performance, and identify what elements to test
• Understand the key metrics to measure and how to optimise your results

> See the full agenda for Digital Marketing Bundle in our expanded Course Guide